POST THREE – ASSIGNMENT #2

This week was focused on launching my business account on Instagram and dedicating my time to trying to grow some sort of audience. By understanding from the Sensis data that young Australians use Instagram frequently to look at fashion and clothing, I firstly decided to follow similar accounts to mine. This led me to understand how HUGE the “thrifting” community is on Instagram. Particularly huge in the U.S, many young girls have made successful business online by selling their old clothes. Once I began to follow some of the big accounts (some girls had over 100k followers!) I began to receive followers myself, even without launching my account yet. Accounts began to contact me asking if I wanted to follow them back and be apart of the community. I discovered that the more people I followed who were in the business, the more that followed me. However, because most of the big accounts are American, I now have a lot of American followers who are unable to purchase my clothing. I am now in the midst of wondering how I am able to find more Australian followers (I want to avoid promoting my account on my personal social media as I feel that is cheating).

Setting up my account took quite awhile as I needed to figure out how I was going to curate my posts (this took time as I set up my own backyard photoshoot and needed the weather to be sunny), how I was going to set my policies in place and how I was going to set up my BIO. I ultimately set up my account by following the template of other accounts around me, how were they setting up their posts? How were they posting?

So here is where I am at and some analytics from my account ONE WEEK from launching!

From the info provided by Instagram’s business analytics, here is the key parts!

• I have 147 followers, with 551 people being able to reach my account.
• 235 interactions were made on my account in the last week.
• The USA is where 68% of my followers are from, with Australia only at 17%
• 50% of them fit my target audience of 18-24 year olds.
• I generated 7 posts and stories on my page in order to enhance engagement. You can see how many times each clothing post was viewed above ^

For next week, I want to research how I can sell to more Australians and find them on Instagram.