POST ONE – ASSIGNMENT #2

This week I was feeling a little lost towards going about this assignment. The ultimate prompt was a little vague and for someone who needs structure and direction, I needed inspiration to get me going. Luckily, this week on the class Zoom meeting I was able to understand the prompt and what was required of me. I was encouraged by the idea of making this assignment centred around Instagram as a business tool: How can we use this platform to promote a product or service?

How are current businesses using Instagram to brand themselves and connect with their consumer audience? 

So now I am to come up with a plan which will become the foundation for this assignment.

On the Zoom call, we discussed if we could simply come up with a theoretical concept and not actually implement our ideas. Personally, I don’t see myself succeeding in answering my “ultimate question” without putting my research and ideas into practice. I want to be able to play with the business tools of Instagram and use my research to the best of my ability.

For now, I am going to aim to conduct a bit of research about the business fundamentals of Instagram and how they are used efficiently and effectively. In terms of the Sensis data, I will be looking more critically at the answers surrounding brands and advertising; how are Australians interacting with branded content on social media and are these brands succeeding? This begs a bigger question: How do we know if we are being “successful” in branding on social media?