How will my work be influenced by my own understandings of social media?

I have always been fascinated with social media from a business perspective. I have been using social media since a very young age and from this experience have grown a real interest in how we can use such a tool to push out a message. Since completing the ‘Networked Media’ course at RMIT last year, I have learned a lot about the app Instagram and how its affordances work together to reach and engage with an audience. What I really hope to achieve within this studio is working more hand in hand with Instagram and other social networks through a business lens. This will be extremely beneficial to me as I want to work within a brand’s social media team when I graduate. Instagram has HEAPS of analytics which can help out brand’s towards finding out what their demographic is, what they are doing well at and what they need to improve. All of this information is free, I already use it for my own personal account because the data is quite interesting.

With Sensis, I hope to use their data to help influence how I might adapt my social media for a certain demographic and reach a broader audience. Who am I appealing towards? What are their user habits? How might they find my content? These are the questions I will be asking myself during the process.

With the examples shown in my last post, I will push myself to follow the footsteps of Koreen. Koreen’s account is a business; it’s her brand. But you honestly wouldn’t realise it due to her posts being focused more on positivity. Through her uplifting messages, her card game sells out and she has become extremely successfully without overly pushing her product onto consumers. She has also achieved this without pushing advertising which is quite impressive. I would love to achieve even a fraction of what Koreen has done and although that is impossible in the context of this class, I hope to keep in mind her values when approaching my own work.