So in a previous blog post I talked about how for Project Brief Two I analysed the music video for Mumford and Sons song ‘Hopeless Wanderer’. After seeing others presentations I kind of wish I had picked a different video. A lot of people picked for their presentation videos that were made in really interesting or different ways, with out of the ordinary techniques, sometimes stop motion or other similar ways. They reminded me vividly of a music video I had seen years ago that captured my imagination and to this day is one of the most insane undertakings I’ve seen in a piece of media, by a relatively unknown artist as well. Here it is, Kina Grannis’s song ‘In Your Arms’. The music video was made almost entirely out of jelly beans. Thats not a typo, its jelly beans.

When I went back to revisit this I found a behind the scenes video of it that goes through some of the steps they had in making it, the number of jelly beans they used was insane, I dont think when I was younger and watched it for the first time I grasped exactly how many jelly beans they had to use. I also didn’t have a good grasp of how they got her movements over the jellybeans. I always assumed they just filmed her then made it more choppy with some editing technique, but they actually filmed her singing, then frame by frame posed her with the same mouth shapes as well as the actions and shot it in stop motion. It would have taken forever and been an exhausting process for the singer and the crew.

It was fascinating to rematch with a greater understanding of media and the scope of a project like this and I would have liked to have spent more time researching it. I think the imagination, time and techniques that went into this video are much more fascinating than the artistic and directorial choices made in the Mumford and Sons video.