Part A
In what ways do you hope your final work (whether individual or group produced) engages its audience and communicated a key concern of the studio?
Although our movie “Greed” was shot in a room, we used various camera techniques and music to make this singular setting more vivid and captivating. We aimed to capture the audience’s attention through these subtle cinematic languages and creative cinematography techniques. For instance, we employed close-ups, slow motion, and specific angles to highlight the emotions and actions of the characters, showcasing the delicate relationships and emotional entanglements among them.
Moreover, we meticulously curated the film’s soundtrack to ensure it harmonized seamlessly with the movie’s narrative, rhythm, and emotional nuances. This deliberate selection of music was intended to craft an immersive viewing experience for the audience. Research has shown that film music can be considered a secondary source of emotion, exerting a unique influence on the audience’s emotions (Cohen, 2001). The music’s rise and fall synchronized flawlessly with the emotional fluctuations within the film, enabling the viewers to delve further into the profound emotional layers of the story.
Most importantly, we aim to convey through “Greed” the core issues that concern the studio. This film is not just a story about greed but a warning reflecting the contemporary synthetic media landscape. In this age of information explosion, the rapid development of synthetic media technology has blurred the line between reality and falsehood for many. Synthetic media can be employed to disseminate misinformation, fake news, and propaganda, potentially having profound repercussions on individuals, communities, or even entire nations (Pathak 2023). “Greed” explores a fundamental question: What are the consequences when synthetic technology falls into the hands of those who pursue short-term gains? Our protagonist, by selling counterfeit products for immense profits, embodies the greed inherent in humans when faced with temptation. She also uses a magical bowl, driven by her own desires, ultimately leading to her death. This serves as a deep reflection on many individuals blindly pursuing materialism and fame by any means today.
The studio’s core focus is to examine the current state, advantages, disadvantages, and global trajectory of synthetic media. Through “Greed,” we want to convey to the audience that technological advancements are meant to improve people’s lives rather than lead us into the depths of greed. In reality, we should be vigilant against fraudulent activities that exploit technology and constantly remind ourselves not to be lured by materialism and to stay true to ourselves.
Imagine you are going to keep working on that media piece (e.g. to screen it somewhere else like a festival, or develop it into a different kind of work, and so on) – what would be the core things you want to improve and extend and why?
If we keep working on our project, I think we will need to prepare more professional film and video equipment. Because this is our first time shooting a 7-minute film, I think we were overly confident before the shoot. We initially thought that having some additional lighting and a camera would be enough to achieve a cinematic-level production. However, we realized after shooting all the footage that our equipment fell far short of our expectations. As I primarily relied on handheld shooting, even slight hand tremors became glaringly evident in the final footage, particularly during zoomed-in sequences. There were instances when we had to resort to using smartphones for certain shots due to a shortage of cameras. However, upon importing the smartphone footage to the laptop, it became apparent that the image quality lacked the clarity and detail of the dedicated camera shots. When we amalgamated these two sets of footage, the visual continuity fell short of our expectations. Unfortunately, owing to the stringent project deadline, we had no alternative but to make do with the available equipment, a decision that I find somewhat regrettable in hindsight.
If possible, I think we might choose to invest in more locations and props for our shoot. Concerning locations, we initially selected a fixed indoor set due to budget and time constraints. While this added some limitations to the film, it also presented us with creative challenges. With more resources and time, I would like to explore outdoor locations to showcase the protagonist’s life and social environment, thereby enhancing the storyline. In terms of props, we could make them more elaborate and detailed. For instance, the magical takeout and counterfeit products that the protagonist sells could be designed to appear more mysterious and sophisticated, making them more convincing to the audience. From a technical perspective, we aim to delve deeper into post-production tasks. This includes meticulous color correction, immersive sound editing, and the incorporation of special effects, all intended to enrich the film’s visual and immersive attributes. I firmly believe that in the realm of sound, the inclusion of well-crafted background music and sound effects can significantly elevate the audience’s overall viewing experience.
Part B
When I confirmed the group members for our project in class, we began enthusiastic discussions about the storyline. We brainstormed many interesting plot ideas, and ultimately, we unanimously decided to shoot the film “Greed.” In the initial preparation phase, we first determined what shooting equipment, props, locations, and everyone’s availability were required. We then selected Yuyao, who among us had the best acting skills, as our female lead.
With everything in place, we moved on to the production phase. We chose Yuyao’s living room as the “studio” for our shoot. In advance, we arranged the living room to make it look like the hideout of a sophisticated counterfeit goods operation. During the shoot, my roles were director and cameraman.
Before shooting each scene, I engaged in thorough script discussions and analysis with the actors, especially regarding the actions and emotions of each character in every shot. To better convey the emotions and atmosphere of each moment, we also referenced many classic film scenes, aiming to draw inspiration and add depth and artistic flair to our work. For instance, I delved into several films with themes similar to ours, analyzing how they conveyed emotions and plot through cinematography, sound effects, and editing. Even during the shoot, I provided real-time verbal guidance to the actors on adjusting their actions and expressions. I found this method effective and capable of unlocking the actors’ potential. It also clarified our vision of what we wanted to achieve and sparked many innovative ideas.
During the shoot, we faced several challenges. As all of us in the group were newcomers to filmmaking, many of the shooting techniques and on-set execution were not yet familiar to us. We spent a significant amount of time experimenting with and adjusting camera movements, focus, and angles. We conducted numerous rehearsals and pre-shoots to stabilize the camera and prevent other equipment from appearing in the film frame. Lighting was also a major concern. We aimed to create lighting effects that were both realistic and dramatic, requiring many experiments. I coordinated with the lighting technician in advance to address lighting angles and actor positioning during the shoot.
To enrich the film’s sound effects and overall audiovisual experience, we conducted on-location sound recording. Although our initial plan was to use pre-existing background music, we decided to create foley sound effects ourselves to enhance the immersion of the film. This decision increased our workload but also made our film more impressive.
In the post-production phase, we meticulously edited the raw materials, striving to create a seamless flow between all the shots. Additionally, we performed color grading to enhance the texture and emotions of the visuals. During this process, we compared various color tones and styles and ultimately chose a color scheme that had both texture and realism. We employed a variety of visual effects to enhance the visual impact on the audience. To further emphasize the theme and emotions, we fine-tuned the sound effects and background music. Especially during the climax, we selected tense and suspenseful sound effects to create a thrilling atmosphere for the audience. We also incorporated some field-recorded sound effects and AI-generated sounds to enhance the audience’s immersion. In terms of editing, we experimented with different transition techniques and pacing to ensure that each cut flowed seamlessly from the previous scene, providing a smooth viewing experience for the audience. Regarding the use of special effects, we avoided overloading and ensured that each effect served the plot and theme. As an illustration, during pivotal moments, we strategically employed slow-motion and zoom techniques, enabling the audience to intensify their focus on the characters’ emotions and actions. Furthermore, we incorporated background blurring and depth-of-field effects to enhance the prominence of the main subjects and characters, thereby adding a multidimensional quality to the visuals.
Furthermore, this project has underscored the paramount significance of teamwork. Every member of the team possesses their own set of skills and a distinct perspective. It is only through proficient communication and seamless collaboration that we can guarantee the project’s progression unfolds seamlessly. Nevertheless, it is undeniable that within the group collaboration, certain conflicts and frictions arose. Undoubtedly, each individual harbors their own opinions and creative concepts, and at times, these ideas may clash. For example, we had intense discussions about the shooting techniques for certain scenes and the interpretation of characters. But it was through this continuous exchange and collision of ideas that our creativity became richer and more diverse. I deeply appreciate every team member who approached different opinions with an open mind. While there were disagreements, each one was in pursuit of the perfection of the film.
Upon the completion of “Greed,” a profound sense of pride washed over me. Every frame, and every sound, bears a testament to the tireless dedication of our team. While acknowledging that there remains ample space for enhancement, this endeavor undeniably stands as the fruit of our collective labor and a priceless learning experience for me within the realm of filmmaking. I also learned a lot from Minna, Jacklyn, and Yuyao. Jacklyn’s organizational and coordination skills left a profound impression on me. Whether it was communicating with actors or collaborating with other team members, she ensured that everything went according to plan. Whenever a problem arose, Jacklyn was able to calmly analyze it and quickly find the best solution. Her leadership and judgment were inspiring to me and played a crucial role in the smooth progress of the entire project.
Yuyao’s excellent performance in acting is also worth noting. As the female lead, she not only had to carry the main storyline but also convey the emotions and personality of her character in every shot. Her in-depth research of the character and countless rehearsals made her performance in front of the camera authentic and moving. Every time I saw her performance on camera, I was impressed by her professionalism and acting skills.
Minna, in her capacity as the lighting technician, assumed a pivotal role in our project. Lighting, being an indispensable facet of cinema, has the potential to craft the ambiance for the narrative, articulate the characters’ emotions, and imbue scenes with vibrancy. While Minna’s expertise in lighting may not have reached professional heights, I did witness her ardor and advancement in the role of a lighting technician throughout this endeavor.
Lastly, I would like to express my gratitude to my team members once more. It is their unwavering diligence and tireless dedication that culminated in the realization of “Greed.” Looking ahead, I eagerly anticipate the prospect of collaborating with them anew to fashion more indelible creations.
Part C
The pitch of the “The Omniverse” team is truly impressive. Their creativity and production skills stand out among the many pitches, presenting the audience with a captivating story world.
Chloe, Jacquelyn, and Owen have masterfully crafted a vivid dichotomy between the story’s central characters. This contrast serves as a focal point in the narrative. On one side, we are introduced to a scientist who, once brimming with ambition and self-assuredness, plunges into the depths of despair and self-doubt following a catastrophic experiment failure. This character’s journey allows the audience to keenly empathize with the anguish of setbacks and disappointments, forging a profound emotional connection. Conversely, the young scientist embodies hope and ambition, standing at the outset of a scientific odyssey, filled with curiosity and exhilaration for the uncharted territories of knowledge. This character breathes fresh vitality and optimism into the film, kindling the audience’s anticipation and positive sentiments. This stark juxtaposition not only infuses the film with dramatic tension but also offers the audience an enthralling narrative arc. The intrigue surrounding the potential impact of these two characters on each other and their shared evolution, as they confront challenges and strive to realize their individual aspirations, serves as a compelling narrative linchpin. The emotional resonance stemming from this dynamic is both profound and authentic, wholly engrossing the audience in the story. It enables me to intimately experience and partake in this journey teeming with trials and personal growth, establishing a deeper rapport with the narrative.
Furthermore, the Omniverse setting is incredibly captivating. This universe boasts highly advanced technology and possesses the capability for interdimensional travel. However, its understanding of time travel is relatively limited. This adds profound elements of science fiction to the story, thrilling the audience. Audiences will be transported into a universe teeming with wonder and enigma, where every scene promises surprises and avenues for discovery. Concurrently, the Omniverse stands at the precipice of annihilation, injecting a palpable sense of urgency into the film. It leaves me eagerly anticipating whether the protagonists can salvage this fate, creating a dramatic tension that keeps one on the edge of their seat and fully engrossed in the unfolding plot.
The meticulous preparation undertaken by their team during the pre-production phase can be aptly described as exemplary, playing a pivotal role in ensuring the film’s high-quality production. Their exceptional prowess in scriptwriting has established a robust underpinning for the story’s triumph. The inventive crafting of the opening scene, marked by painstaking camera choreography and masterful utilization of visual effects, proficiently conveys the protagonist’s inner turmoil and historical traumas, facilitating a profound comprehension of the character’s emotional landscape. This emotional bedrock serves as a steadfast scaffold for the film’s subsequent progression, leaving the audience intrigued and eagerly anticipating the unfolding narrative.
Undoubtedly, their professional approach stands out as a pivotal factor in the success of their production. Their deliberate selection of professional tools, including green screens, high-end cameras, and expert lighting equipment, underscores their unwavering dedication to the craft of filmmaking. The astute utilization of these resources not only elevates the visual excellence of the film but also enriches the storytelling aspect. Consequently, this deepens the audience’s immersion into the cinematic realm. As a consequence, viewers become completely absorbed in the storyline, becoming active participants in the main characters’ adventures and personal development, as if they were genuine companions on the journey.
The work of “The Omniverse” team is undeniably a captivating cinematic creation. Their storytelling, character dynamics, universe setting, and production quality are all highly impressive. I am eagerly looking forward to watching the full version of the film and witnessing firsthand the presentation of this exhilarating story.
References：
Steffens, J 2018, ‘The Influence of Film Music on Moral Judgments of Movie Scenes and Felt Emotions’, Psychology of Music, vol. 48, no. 1, p. 030573561877944.
Pathak, R 2023, Deepfakes and Synthetic Media: The Risks and Impact on Society, www.linkedin.com, viewed 10 October 2023, <https://www.linkedin.com/pulse/deepfakes-synthetic-media-risks-impact-society-raj-pathak>.
