This week was a highly meaningful learning experience for me. We delved into in-depth discussions about Deepfakes and Metahumans, which are hot topics in today’s digital media production field. Gaining a deeper understanding of these concepts has provided me with a clearer perspective on cutting-edge technologies in digital media production.

About Deepfakes, I learned that it is a method that uses artificial intelligence technology to synthesize realistic virtual video or audio content. This technology has enormous potential in the entertainment and digital art fields, but at the same time, it has also raised a series of ethical and security concerns. Hamilton refers that： Synthetic media enhances brand interactions but poses ethical questions about usage, security, and authenticity due to the difficulty in differentiating real from ultra-realistic fake content. This made me realize the importance of authenticity in the digital age and prompted me to approach media production with caution and a sense of responsibility.

Metahumans is indeed a remarkable concept. We used MetaHuman Creator to create our own virtual human avatars. I was deeply impressed by the advancement of this technology, as character design, which used to be a complex and time-consuming process, can now be accomplished more efficiently through MetaHuman Creator. This brings convenience to synthetic video production and opens up new possibilities in character design.

References：

Hamilton, P 2019, Deepfaking and the ethics of synthetic media – AdNews, www.adnews.com.au, viewed 27 July 2023，<https://www.adnews.com.au/opinion/deepfaking-and-the-ethics-of-synthetic-media>.