Real-World Media Media Audit

What Media Do You Use Everyday?
– Social media (Youtube, Reddit, Instagram): Information, entertainment

– Streaming sites (Netflix, Disney+): Entertainment

– Games (Halo Infinite, ect.): Entertainemnt

– * Books (Star Wars, Star Trek): Entertainment

– Phone/Computer: Entertainment, information

– Messenger: Social, connecting with others

 

Choose 3 Platforms and do Research on them:

  • Youtube:
    • Owned by Alphabet Inc (Tech company)
    • Based in California
    • Mission statement was ‘Broadcast yourself”, although it has been removed from their website
    • They collect data on their users to feed them content tailored to their tastes (and also to sell to advertisers)
    • Probably no philanthropic endeavors, although Alphabet may on some occasion
  • Instagram:
    • Owned by Meta (Tech company)
    • Based in California
    • Goal is to help connect people together online
    • They collect data on their users and sell it to advertising companies for profit
    • No philanthropic endeavors
  • Star Trek Pocket Books:
    • Owned by Simon and Scheuster
    • Based in New York City
    • Does not collect data on their users
    • Creates other novels aside from star trek ones, so has a wider user base
    • No philanthropic endeavors

Apart from your uses, do the media have any other affordances?

  • Instagram and Youtube could also be used for informative and educational purposes, as well as sharing your own content and broadcasting to others, but I prefer to use it for mostly entertainment and watching.

Is there a hierarchy of your media?

  • There is a hierarchy to my media, I do need a phone/device to use all of the forms of them (I could purchase star trek books physically but I don’t)

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