PROJECT TWO: SKETCHES

Below is the completed list of our PROJECT TWO sketches:

Sketch One: Doesn’t fit

Sketch Two: Condensed

Sketch Three: Isolation

Sketch Four: New Stimuli

Sketch Five: Expressionless Man (Glue) Removed

Sketch Six: Altering Man (Glue)

Sketch 7: Standalone Man

Sketch Eight: Collage

Sketch Nine: Montage and Real-Time on Vine

Sketch Ten: “Meaningless” Vine

Sketch Eleven: Cuts Without Juxtaposition

Sketch Twelve: Kuleshov + Sound + Vine

Sketch Thirteen: Montage / Narrative

Sketch Fourteen: More Narrative in Juxtaposition

Sketch Fifteen: Montage in Other Short Form Video Sharing: Snapchat Story

Understanding New Media

Eugenia Siapera provides insightful background knowledge to the understanding of new media, particularly an overview of different theoretical perspectives on new media. Siapera explores the intersection of computing science, humanities and the arts, and illuminates why new media is fast securing a science status. Ultimately, Siapera evaluates how new media is affecting the way society behaves, by exploring and questioning the societal transformations and cultural processes, norms, and practices in modern society. When trying to understand new media, it is imperative to consider the relationship between technology and society. Human beings often ignore or reduce how much of their lives are controlled by technology when, in fact, human beings are intrinsically intertwined with the emergence of new technologies–they both develop in symbiosis with one another.

PROJECT TWO Progression

#6SecondScare

After some deliberation, Maria and I decided to select a new case study for our P-2 presentation, because we felt our chosen case studies for P-1 were still too close to a traditional media model. Eventually, we settled on #6SecondScare Vine competition, designed by Eli Roth and his digital horror network The Crypt.

Following an exchange with Seth, we refined our investigation according to his prompt:

‘Consider form… how the project is structured to invite people to participate/contribute their works…. what is unique in regards to this happening only with online video…’

For our sketches, so far, we are considering:

# how to make a callout video – i.e Eli Roths invitation videos – personal presentation, language used, camera

# explore examples of Vines that have been done by entrants

# explore concept of horror/analysis which is used

# how to gain a response experiment – i.e see if you can generate a response from using another sharing platform/ social media

# how to promote self via competition/video-sharing

 

Presentation Tips 13/03/15

The second half of this weeks tutorial consisted of brainstorming and sharing tips on oral presentations. My list was as follows:

– Eye contact

– Steady pacing

– Voice projection

– Specific/concise vocabulary

– Structure our presentation (sequence our ideas)

– Practise

– Introduce yourself and your subject (provide context)

– Use valid examples

– Engaging body language

Notes on PROJECT ONE presentations

Comedians in Cars Getting Coffee

Jerry Seinfeld

Today was the first day of PROJECT ONE presentations. So far the case studies have been interesting and, for the most part, amusing, as many people had chosen comedy videos to analyse for their first assignment. The presentations opened up relevant discussion on video form, specifically how online videos differentiate from traditional media. For example, the first case study was Jerry Seinfeld’s comed web series ‘Comedians in Cars Getting Coffee’.  Although this show has high quality production value (obviously ‘big budget’) and includes recognisable celebrities and television personalities and thus resembles and borrows from a traditional media model, it is designed for and distributed via the web, by digital network Crackle.

 

OVE – PROJECT ONE

Case Study: Online Video Advertisement – MaybellineAU Makeup Tutorial (Informative Advertisement)

 

https://youtu.be/5xyIsVNZJDg

 

What is it? Maybelline is an internationally renowned American makeup brand, owned by the French cosmetics company L’oreal. Maybelline’s slogan ‘maybe she’s born with it, maybe it’s Maybelline’ is ubiquitous on traditional media outlets. This particular video is a ‘how-to’ makeup tutorial using Maybelline’s latest eyeliner product: Master Graphic liner.

Where is it displayed: Youtube. Youtube is a video sharing website which allows users upload, share, and comment on a large database of videos.

Content: Makeup artist, Nigel Stanislaus, presents three “graphic eye looks” using Maybelline New York product the Master Graphic liner.

Format: The video length (1.35min) is web specific as it is not constrained by traditional TV time lengths: 15-60 seconds. The production quality, however, is similar to that of traditional media i.e. high definition cameras, proper lighting design, impressive graphics.

Accessibility/Exposure: This video (alongside other MabellineAU produced videos) is first to appear in a list of videos displayed when a youtube browser searches for ‘makeup tutorial’ and, more specifically, ‘eyeliner tutorial’. Similarly, it appears automatically before other makeup tutorial videos, including at-home diy produced and uploaded  by youtube members.

Audience: The audience is user-selected and targeted. Unlike a far reaching broadcast audience, this video is set within a contextually relevant user browsing experience. For example, a woman or man seeking youtube tutorials on how to apply a ‘smokey eye’, or, similarly, someone seeking a youtube makeup product review.

Devises: This video is playable on computer and smartphone/tablet devices. It is not televised.

Intention: This video sits somewhere between branded entertainment and informative advertising. It’s sole purpose is to sell the product, though instead of merely advertising the product, the product gains credibility through demonstrating how its used to achieve desirable looks.

Engaging: The video is short, snappy and palatable, and thus engaging to viewers.

Effective: The video succeeds in displaying a range of looks achievable with the Master Graphic liner and therefore fulfils its purpose in promoting and selling the product to interested audiences.