After seeing the GoPro music video from band Foals, I have searched some information about this band and the music video director. ‘Just as OK Go likes to push the boundaries of what a music video is, English indie rock band, Foals, has launched a 360 spherical video to accompany their new track “Mountain At My Gates”. Rather than use a dedicated 360 camera, music video director, NABIL, used GoPro’s spherical Virtual Reality technology instead to mash up a number of shots so you can pan around to see what’s happening behind the camera.’

Warner Music signed band Foals has partnered with GoPro to shoot the video for its latest track, creating an interactive virtual reality experience for fans.

The video has an interactive feature that allows the viewer to change the perspective and explore the background by dragging left and right on the video which I think is a way cool!

The brand partnership marks the first use of GoPro’s new spherical virtual reality technology on a music video production. It has been shot by high profile music director, Nabil Elderkin, and aims to immerse fans in the performance. By using this technology, viewers can see 360-degree view as the band performing, rather than watch the specified scenes.

Bob Workmam, SVP brand partnerships at Warner Music said: “Foals and Nabil have a history of creating stunning videos together and it has been really rewarding to work with GoPro to raise that bar further. The video has evoked a powerfully positive online reaction amongst fans and gets the new Foals campaign off to a great start.”

As the GoPro action camera, I have heard about and have not use it. In my knowledge, GoPro camera is designed for shooting sports scenes, like skydiving, diving, skateboarding…… I really want to use it for have a try and I am wondering if RMIT has this camera or not.