Assessment 1 – video proposal

I aim to revolve my final explainer video around the topic ‘what does the rise of AI generated art and automation mean for creative industries?’. AI generated art and media is becoming increasingly popular; programs can generate creative illustrations, images, videos, posters and more in a matter of seconds, which can save time and resources. However, will these programs actually replace artistic jobs from humans?

Kalpokienė (2024) suggests that to famous artists who have already established their name in the creative industries, AI and automated art may be less impactful compared to emerging artists who now must compete with computer generated art. This implies that human artists are not necessarily at risk of being replaced entirely, rather AI and automated art are just now more prominent in the industry. However, Kalpokienė (2024) also describes how AI generated art and media can be an “attractive option” to companies who want to produce content that is time and cost efficient. In this case, human artistic jobs can be overlooked in favour of automated art that can be tailored to the exact need of the company and be ready for distribution at “machine speed” (Kalpokien, 2024).

Phillip Maggs, the Director of New Horizons at the design company Superside believes that AI is not will not overtake entry-level design jobs. He states that AI is a “tool” that is not used to “produce all outcomes”, meaning that AI is not a wipeout solution to complete a project. In terms of entry level design jobs, Maggs contends that they must “evolve with the times that we’re in with AI”, and it is not dissimilar to evolutions in the creative industries in the past, such as the rise of digital cameras.

Furthermore, Jean-Baptiste Hironde (2023) from Forbes provides an insightful perspective on the use of AI in creative workplaces; he asserts that creatives who “lack technical expertise” in their field can now use AI and automation to fill in the gaps, which could allow more people to creative work that they previously might have struggled with. Like Maggs, Hironde likens the rise of AI to previous technology uprisings in the past, like the mobile phone industry in the early 2000’s.

After researching various arguments on the topic, it is clear that the question of how AI and automated art and media will impact the creative industries is not black and white. AI has many benefits in the creative industry, but also can potentially put jobs at risk due to its unprecedented speed and skill. My video explainer aims to explore the perspectives and arguments on this issue, including the advantages and disadvantages.

Reference list

Hironde J-B (2023) How AI Is Changing The Future Of Creative Enterprise, Forbes, accessed 7 August 2024. https://www.forbes.com/sites/forbestechcouncil/2023/03/27/how-ai-is-changing-the-future-of-creative-enterprise/

Kalpokienė J (2024) Law, Human Creativity and Generative Artificial Intelligence: Regulatory Options, Routledge, United Kingdom.

Maggs P and Martin M (27 February 2024) ‘How AI Will Transform Creative Industries: An Interview with Phillip Maggs’, Superside, accessed 6 August 2024. https://www.superside.com/blog/ai-in-creative-industries