I’m Out (Ciara) and others

In the first class where everyone had to introduce themselves and talk about one of their favourite music videos, i couldn’t really think of any but i chose the mv for Ciara’s I’m Out. I was nervous talking in front of a big group so i remember just talking about how much i liked her outfit in one of the scenes. However when i think back the reason why it was memorable was definitely not only because of that beautiful white two piece  Ciara had on but also because a feeling the mv evoked in me that made me watch it twice. The feeling of female empowerment. Not because she just looks pretty in it but she is portrayed as a strong confident woman that encourages us to be like the boss that she is. Some other music videos that represents the female artist in a similar way are  Jennifer Lopez – Love don’t cost a thing, Destiny’s child – soldier, Amerie- 1 thing and Cassie – long way 2 go etc. All the female artists in these music videos wear clothing that accentuates femininity, have long hair with glow makeup that are never over the top. I started with Ciara but as i searched for more empowering figures, Youtube led me to music videos of all these 90s iconic hiphop female artists and i found myself depicting some typical scenes that they all share such as the extreme close up of their faces, hair blowing in the wind and most of them have  male figures in the background to stand in awe complimenting the females. The difference between then and now is that there are more diversity within race, body type and fashion style of female artists that represent different women. If before, they all wore similar tone of eyeshadows and lipgloss was a must these days, the makeup and costumes in music videos are getting bolder and more experimental.


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