6. Straightening

From the idea that we are subconsciously attracted to the industrial straight and perfectly proportioned lines and shapes, it made me notice two things that are most commonly applied to our natural body forms. Hair straightening and teeth straightening. I took a video of myself straightening my naturally wavy hair and a photo of my roommate’s retainers. In this case noticing was not done visually i didn’t have to see through my eyes to notice. I had trajectory thoughts from organic and industrial lines that eventually led me to think of the idea of straightening our natural body forms by using industrial mechanics. To transform what is naturally present acquires a lot of force which is why the retainers are made of strong metal wires and the heat of the hair straighteners are as intense. Looking at the video/image of the industrial straightening tools, there definitely is an intimidating vibe to them. The metal clapping sound of the straightener and the wires of the retainers do not exactly scream gentleness and comfort. In terms of the order of noticing and media taking I thought of it first then recorded the objects. I knew exactly what i was going to take a photo/video of there was no wondering or surprises. The media taking part was pretty much planned however what it led me to notice next was not.

While straightening my hair, I noticed the temperature of the hair straightener, how hot it was and i thought it would be interesting to try to capture temperature through media. The noticing of the forcefulness and intimidating vibe from the two appliances came later after examining the footages.

Next object of noticing = Temperature


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