According to Megan (2011), the author had given a survey and the results shows that more than 80% of media website are more likely to use online video to promote news. One of the reason of the media website decided to use video as their propaganda tool is because they believes people like things that have a human face. (Wanjie, n.d) Humankind are born with innate sense of curiosity, therefore, it is normal for people to trust in face to face encounters. Video should be professionally done as it provides into marketing campaign a face and it shows the identity to the company business website. Then, voice are also likely better in convincing people as compared to text. Video provide an alternative path for business people to advertise their website by having human voice and a real human face. Most people prefer listening as compared to reading because they want to listen to the content rather than just read, because sometimes they may find something that they do not understand. Therefore, it’s a good way to convince customer by telling the target audiences the story rather than letting them to read.
Then, some audiences may find the content that are portrays on the website might not be understandable. Most potential customer would understand the company better when it only talk about selling product or service. Instead, with the video it needs no effort for customer to read as reading might need time to assimilate the content. Then again, if professional videos are created that attracts customer through the easily understandable content, only then the company internet marketing will be more effective and profitable. Besides, the statement also supported by Drieier (2011), the author suggested that promote news through media is a ‘Smart Social Media Strategy’. Talking provide the information to emphasis on the product more effectively as through talking. With that, customer can feel the sense of emotional and passion towards the product. Most importantly, an understandable, clear, passionate and emotional voice can boost up the confidence of a customer towards your product.
In sum, having a video to promote news is the best creation in the media industry because media people understand that what is the public interest. With video business people can bring their business marketing to a whole new level by reaching potential customers on a more personal level than traditional advertising. And since it can be video is a powerful tool that it may also boost up customers confidence towards the company product.
References :
- Megan O’Neil, 2011, 85% of Media Wedsites Now Use Online Video To Cover New, Social Times, viewed on 13 November 2011, <http://socialtimes.com/85-of-media-websites-now-use-online-video-to-cover-news_b60505>
- Steve Wanjie, n.d, Top 5 benefits of using video testimonials to promote your business, viewed on 13 November 2011, <http://ezinearticles.com/?Top-5-Benefits-Of-Using-Video-Testimonials-To-Promote-Your-Business&id=6551896>
- Troy Dreier, 2011, Promote Your Online Videos with a Smart Social Media Strategy, viewed on 13 November 2011, <http://www.onlinevideo.net/2011/04/promote-your-online-videos-with-a-smart-social-media-strategy/>