Egg Hunting #3 – Reading – Varnallis,​ ​C.​ ​​Experiencing​ ​Music​ ​Video:​ ​​Aesthetics and​ ​Cultural​ ​Context​ ​​(2004)

Varnallis’ reading discusses about the nature of music video and uses an amount of examples to explain how music videos are bodies of either narrative or non-narrative structure. Varnallis argues that most videos tend to be non-narrative. Music video image lies in drawing attention to the music itself but not the story. Making music videos is not like making a film, the video ought not to carry a story or plot. Otherwise, it may lead to the risk of becoming involved with other narrative possibilities.

However, there are still some music videos are narrative. Using the example in the reading, ‘Crazy’ by Aerosmith is a song which has a strong narrative throughout the music video and develops a plot even though the characters lack dialogue in the video. The music video allows the audiences to follow two teen girls as they go on driving. At one level, the band appears to be irrelevant to the narrative, yet at another level the appearance of the band carries part of narrative where one of the rambunctious young women is the daughter the band’s lead singer, Steven Tyler.

The song does create an ambience that allows the image to diverge from the music and lyrics in which the narrative world of video leaves the lyrics far behind. Another interesting finding in the reading is that Jean-Jacques Nattiez argues that ‘if there is a narrative in music, it is only because the listener put it there’. Lyrics can serve the narrative, but in a partial, incomplete manner where words are largely transformed by images and sound. A great music video ought to gain from holding back information, confronting the viewers with ambiguous and leave the space for them to think and imagine. – ‘if there is a story, it exists only in the dynamic relation between the song and the image as they unfold in time.’

 

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