In our week two lecture, we had been divided into small groups of 5 members each and we needed to spend 45 minutes to 1 hours to record all mediated interactions and communication of media. My group was located at Bourke Street Mall and here is what I have recorded,
UP HIGH:
- Advertising Banners
- Speakers on the ceiling playing music
- Electric billboard
ON THE GORUND:
- Flyers on the ground
MID-GROUND:
- Salesperson giving out flyers
- Advertisement on the lift
- Information on the touch screen
- Free magazine giving out
- Product display cabinet advertising
BACK-GROUND:
- Background music came out from the speaker
- Street artist playing music
- People talking on their phones
FOREGROUND:
- Looping video promoting products in front of the store
IN YOUR HAND:
- Phone (using Instagram and Facebook)
- Flyers given out by the salesperson
Looping video promoting products
Product display cabinet advertising
Background music from the speaker