In the media industry, audiences are very important role. In this week’s lecture, we talked about how media built around audiences.

At first, WHO CARES ABOUT AUDIENCES?

• Advertisers
• Commercial broadcasters, cable networks etc
• Production houses and individual program makers
• Government policy makers
• Social scientist/psychologists
• Cultural theorists/media scholars

Personally, I think there are different forms of audiences. Everyone can be the audiences but it is decided whether you want to be part of. Media can easily drive the ideas from the audiences. On the other hand, audiences can also influence the production from the Media.