Week 2 – Lectorial Exercise “Media is Everywhere”

In our week two lecture, we had been divided into small groups of 5 members each and we needed to spend 45 minutes to 1 hours to record all mediated interactions and communication of media. My group was located at Bourke Street Mall and here is what I have recorded,

UP HIGH: 

  • Advertising Banners
  • Speakers on the ceiling playing music
  • Electric billboard

ON THE GORUND:

  • Flyers on the ground

MID-GROUND:

  • Salesperson giving out flyers
  • Advertisement on the lift
  • Information on the touch screen
  • Free magazine giving out
  • Product display cabinet advertising

BACK-GROUND:

  • Background music came out from the speaker
  • Street artist playing music
  • People talking on their phones

FOREGROUND:

  • Looping video promoting products in front of the store

IN YOUR HAND:

  • Phone (using Instagram and Facebook)
  • Flyers given out by the salesperson

IMG_4724 Salesperson giving out flyer

IMG_4720 Free magazine giving out

IMG_4715 Looping video promoting products

IMG_4722  Product display cabinet advertising

IMG_4723 Advertising stand

IMG_4713 Electronic billboard

IMG_4725 Advertisement on the lift

IMG_4718  Street artist playing music

Background music from the speaker

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