Truthfully, in the initial brainstorming process towards selecting a specific topic and social media strategy to explore in Assignment 2 – I was quite perplexed and unmotivated. After the transition to online learning and zoom meetings, I found myself buying time by vaguely ‘researching’ and ‘testing out ideas’, drawing no clear conclusion regarding a topic. Considering the over saturation of the online world, I found myself feeling overwhelmed. 

The vastness of social media content can sometimes make me feel like everything is already accounted for. Every image, every opinion and every perspective. As a society we seem to have evolved to a normalised reality of living our lives online, sourcing entertainment, education and relationships through pixilated screens of light, often without too much rigorous thought to these habits. Applying this school of thought more productively, I can recognise how it influences me as a content creator. In continuing my brainstorming I intend to look deeper into current online habits exploring questions like How can Social Media positively impact us? Or How can Social Media negatively impact us? 

Moving forward with this process, I decided to revisit the goals and intentions I’d stated in my Assignment 1 reflection; intentions in creating helpful, engaging online content and really honing in on the direct effects and implications of social media. Further, I looked over my comments regarding content creation that is informed by one’s experience as a consumer of social media. With this in mind, I’ve decided to explore a social media strategy aimed towards a target audience that I can relate to, specifically within my own age group of 18-29 year olds. This demographic makes up 22.5% of the Sensis data (2020) and I intend to investigate their online habits further. 

References:

Sensis (2020), Have your say Australia, Yellow Social Media Report, data file, Sensis, Melbourne, <https://portal.glowfeed.com/shared-report/f98c499e-2cfd-4c17-8432-12fa1d4734b6?token=df9fc36c000cb1478205baf09511eb8e&emailVerifyToken=5m3vl72n0>.