The Encounter 2 (in no way affiliated with The Encounter)

I was in the airport waiting for my flight to somewhere I couldn’t remember. This was way back. This is one of the most uncanny things that happened to me. Other than the encounter.

While I was waiting for my flight, I noticed a kiosk selling cookies…I bought a box, put them in my bag and then patiently searched for an available seat so I can sit down and enjoy my cookies (I love my cookies). I kept moving around, not choosing to sit beside the people that looked shady. I finally found a seat next a well-dressed gentleman. I reached down into my traveling bag and took out my cookies. Weirdly, as I did so, I noticed that the person sitting next to me starts to look at me.

So, he stares at me, maybe I had something on my face. As I opened the box and pulled out a cookie, the ‘gentleman’ did as well. What was more bizarre was that he alternated with me. You know, I took one, he took one, that weird.

“This guy must be hungry, more like starving,” I thought to myself. This went on until the last cookie. What surprised me more (as if there weren’t enough surprises) was that the man took the last cookie, broke it in half, and gave me the other half. He finishes up, and leaves without saying a word. I just got semi-robbed.

I was left confused, and still hungry. I went to buy another box, and coming back to realize that the box of cookies that I bought earlier were still left untouched in my bag. MY bag. Only then I realized how I brought my massive douchebaggery to a whole new level. Also I am blinded by my judgement and discrimination.

Databases as symbolic form

Databases exist everywhere, and plays a huge part in our lives. How else are we going to remember ALL of your friends’ details if not thanks to Facebook? Or all your contacts in your phone? All this information is stored in a database, what Manovich calls “structured collection of data.”

Some examples include the traditional CD-ROMs, floppies, and DVDs, which also inspired new database genres. According to Manovich, where databases really flourished is on the Internet. He explains,

“The open nature of the Web as medium means that the Web sites never have to be complete – and they rarely are because the sites are always growing.”

Web pages are ever growing databases – new links, images, audios and videos are being added to existing content. This form of data storage conforms to the antinarrative logic of the Web, meaning it is a collection, not a story. Some examples include the popular online audio distribution platform, Soundcloud, which allows users to upload and share their own content. Wikipedia, which allows basically anyone to contribute content to an ever-expanding database. The list goes on and on.

To explain algorithm, Manovich used an example of the classic game, Tetris. And in any first-person shooter games, how a player improves is by grasping the algorithms of the game itself, like under such-and-such conditions. The user is trying to build a mental model of the computer model.

“Any process or task is reduced to an algorithm, a final sequence of simple operations that a computer can execute to accomplish a given task.”

To further explain how algorithm works in a game, a genetic code was implemented to a game of Tetris, and it was endless.

“The world is reduced to two kinds of software objects that are complementary to each other:  data structures and algorithms.”

Data structure is, data organized in a way for efficient search and retrieval. Data structure of a computer and its algorithm works inversely. Together, according to a computer, data structures and algorithms are two halves of the ontology of the world. So, data structures and algorithms drive different forms of computer culture – databases correspond to data structure, and narratives correspond to algorithms. In computer programming, data structures and algorithms are both equally crucial for a program to work.

“Databases becomes the center of the creative process in the computer age.”

Could we ever live without databases? I doubt it.

Protocols

“…is a set of recommendations and rules that outline specific technical standards.”

In computing,

“…any type of correct or proper behaviour within a specific system of conventions.”

Galloway used the conventional road etiquette as an example of how computer protocols work, saying that protocol is a technique for achieving voluntary regulations within a contingent environment. Although the Internet is commonly perceived by critics as chaotic and lacks centralized command, there is actually more protocological control than it may seem. What makes it look like the way it is now is probably TCP/IP, which are the leading protocols for data transmission from one computer to another. I think that torrents are actually a really good example that contributes to the misconception of the Internet today. Probably because it is file transfer system that is very unpopular with copyright authorities, based solely on peer-to-peer network relationships.

Since DNS servers are structured like an inverted tree, a hypothesis was put forth saying that whole countries can be blacked out from the rest of the Internet by just modifying the information contained in the root servers. DDoS (Distributed Denial of Service) is a type of attack that floods a website with relentless and useless traffic, causing it to stall or go offline. The incoming traffic originates from potentially hundreds or thousands of sources, making it nearly impossible to stop the attack by simply blocking a few IP address, or even to track down the attacker. Here is an article about the largest DDoS attack that China has ever faced. This further reinforces my stand – that the Internet is a large controllable mesh of networks.

Read Dana’s post on how the protocols undertaken by the Chinese government to restrict the use of Facebook, Twitter, and a number of  other social networking sites.

You can’t stop me

As the title suggests, there are people in the world of news reporting and journalism who stand by this sole principle. It is good if your work is free of discrimination and reports nothing but the truth. In my opinion, if you want to be a journalist, or at least call yourself one, the first thing you should do is learn to respect your subjects and writing them without bias. I stumbled upon this self-proclaimed ‘journalist’, God even, but this ‘deity’ happened to go by the name of Nicole. Well, it really isn’t a ‘she’ but a ‘he’, but for the sake of satirism we’ll just go with it.

“Let’s be honest – I am the Jesus Christ of millennials, the Zoroaster of remembering the 90s, the Yahweh of introverts. Walt Disney. The bible had 40, maybe 50 characters in it. If it were rewritten today, is there any doubt in your mind that I would be every single one of the characters?”

She might sound like some enraged banshee, but I find this one of the most amusing and hilarious descriptions one can write. This post mocks the people who disregard the ethics of journalism whereby journalism has to be ‘this’ or ‘that’, but it can never be both.

Also, Nicole also made a hilarious post on Chinese New Year here. And I celebrated the start of my CNY with Princess, Kim, Venessa, and a few friends.

Technology, technique, and culture.

Today we discussed the notions of technology, technique, and culture.

Technology

By the 1860s, the interpretation of technology shifted from art and craft to the application of a body of knowledge to a specific field, or more easily put, the application of science to production. Over the past few decades, the word ‘technology’ describes overall system of machines and processes.

We are now said to be living in, or around, technology. ‘Technology’ is now an abstract term that suggests an overarching system that we inhibit. I personally agree, fundamentally because the basis of this speculation has stood firm since ancient Greece. The average modern day individual has in some way, owns or uses a form of ‘technology’ daily to keep themselves connected to the world.

Techniques

“… if our civilization were to lose its techniques, all our machines and apparatus  would become one vast pile of junk” – William Barrett, 1978

Technique, simply put, is the ability to accomplish something with the use of skill. Losing our technique would imply the sense that we could not accomplish anything.  But as Potts suggests,

‘… sometimes it seems as though we do invent technologies that can operate themselves’

Would this mean that the human workforce will eventually become obsolete?

Simon mentioned that technology is always created by humans, and humans have absolute control over it. Jake says that we, as humans, are also created and ‘programmed’ by education but still have independent control over ourselves and he could see that being inherent in technology. Mardy talks about the notion of nature and technology, where technology has somehow coexisted with nature. For example, back then a stick and a rock could even be considered as technology.

Culture

This brings us to culture. Culture is dynamic because it changes over time. Culture is unpredictable – technology is being used in ways never foreseen by their inventors. So, it is safe to say that culture evolves with technology.

Pinterest for Businesses

Last Sunday was Australia day and class got cancelled, so we had a double symposium on Wednesday to discuss about the structure of the Web, in regards to whether it is random or if there were power laws behind it. Detailed explanation here and here.

We had the privilege of choosing our own topic for our 2nd niki, and decided to go for Pinterest. (partly because it’s the only popular social media site that is still not available in the niki index) We decided to take a business perspective around the topic and while we are at it, describe the features of Pinterest.

  • Pinterest can play a huge role in content marketing strategy. Since content is king in the online world, Pinterest’s visual aesthetics and brilliant user interface will provide a great boost your online strategy. No small business, entrepreneur, or corporation can afford to miss the boat on bringing what they do beyond words and into images.
  • People are making purchases online based on what they see. Research by Massachusetts-based marketing software company HubSpot has shown that individuals are 71% more likely to purchase a product or service when it is recommended by a friend via social media sites like Pinterest.
  • Part of Pinterest’s power is in its stronghold in the game of visual web. (Leland, 2013) It’s visual nature is a great way to connect with customers as your pinboards can showcase your brand’s personality. According to this infographic, 72% of brand engagement in Pinterest is via images alone.
  • Pinterest can act as a constant source of inspiration for you. 81% of U.S. women online trust Pinterest as a reliable source of information and advice. Artists, photographers, and other creative artists use Pinterest as a sort of online muse – and you can too.
  • Great business brands are about telling compelling, congruent stories, and Pinterest is at its core about storytelling in pictures. As a business, your pictures and pins will eventually attract like-minded people and these like-minded people will repin your images to their boards and it will keep going on. If your customer likes your content, your brand’s message will propagate on it’s own!

 

Short

I had this idea way back but didn’t really go any further than just thought. So, me and my friends grabbed a DSLR and a few self-made reflectors and just went at it for about 4 days. Do give the much needed opinions! Constructive criticism is always gooooooooooooood.

Rich get richer

From what I understand from the Barabasi reading, the sentence ‘rich get richer’ points to how a senior node is collectively gathering more links as time passes, compared to a new node that just joined the system, with only a few links. In his terms, real networks are governed by two laws, growth and preferential attachment. In 1999, 3.2 billion dollars were spent by small scale companies on online advertising alone. The reason? Trying to attract more links and hits to their website in lieu of the SuperBowl. As stated in my previous post, distribution of links per site follows a pareto style distribution.

According to the random network models, we would randomly link to any of the nodes.

Is it, really? An example here is when I search for ‘bpl (Barclays Premier League) updates’ in a search engine, my obvious choice would be ESPNfc.com because I am familiar with the channel. They more they are linked, the easier they are to find on the Web.

They are hubs. The better known they are, the more links point to them.

It is obvious people prefer hubs. It is true that it is an unnoticed bias. This is what Barabasi calls preferential attachment. He also goes against the Erdos-Renyi and Watts-Strogatz models where there is no difference between the nodes of a network, saying that “In real networks linking is never random”.

Network evolution is  governed by the subtle yet unforgiving law of preferential attachment.

So how does a node become a hub? Growth, seniority, and preferential attachment. Early nodes have more potential to gain links compared to the latecomers. Therefore, when they gain a lot of links they will eventually break off from the pack and form a hub. Using this simple observation, Barabasi was able to conclude in terms network topology, that the Web is indeed following a power law.

Also check out Tim’s post.

Confessions of a Malaysian overseas student

1. That constant reminder that your close friends and family are back home.
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2. Mamak (Indian cuisine) is just too expensive.
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3. Trying to fit in.523e
 
 
4. Trying to understand heavy accents and slang.
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5. The thought of how my studies are affecting home.
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6. Missing Chinese New Year.
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7. Coming from a tropical country, showering in cold weather is torture.
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8. Wondering if I have enough money to survive the month.
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9. Instant noodles.
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10. Culture shock.
1996

Pareto’s Law

Well, Pareto never actually used 80/20 in a phrase. The term came in later when Dr. Joseph Juran attributed the 80/20 rule to Pareto. His principle was known as ‘the vital few and the trivial many’. In Pareto’s understanding, it meant 80% of the wealth is owned by 20% of the people.

This 80/20 rule applies to most parts of my life. 80% of my calls are only from 20% of people in my contact list; 80% of my Facebook messages are from 20% of my friends; 80% of blogging comes from 20% of my time. The theory suggests that we focus more on the 20% and make our time more worthwhile. However, as F. John Reh suggests, the theory is flawed. He says, helping the good become greater is, better, than helping the great become excellent.

Power laws formulate in mathematical terms the notion that a few large events carry most of the action.

Even so, it is surprising that there is a power law distribution behind every webpage. Smaller events, like webpages, coexist with larger webpages which are called nodes. In the Barabasi reading, it says that a random network is like a highway system, where the nodes are the cities and the highways are the links. In a scale-free network it is like a flight route, where the nodes have a few links, and are held together by a few highly connected hubs, which is similar to the power law distribution. According to Huberman here, he analyses several activities:
1. Distribution of pages per site follows a pareto style distribution

2. Distribution of links per site follows a pareto style distribution.

3. Number of clicks per session follows a pareto style distribution.

4. Distribution of visitors per site follows a universal power law. Pareto is omnipresent.

We would come to see that power law distributions determine structural stability, dynamic behaviour, robustness, and error and attack tolerance of real networks.

“The fact that the networks behind the Web, Hollywood, scientists, the cell, and many other complex systems all obey a power law allowed us to paraphrase Pareto and claim for the first time that perhaps there were laws behind complex networks.”
 

We now know that the discovery of hubs are a consequence of power laws. But what are the mechanisms behind it?