https://www.instagram.com/p/BpBDFIKn35l/?taken-by=the_door_enthusiast

1. How did you author the video you recorded for upload to Instagram?

I captured this video, with the use of my iphone 6s using the rear facing camera to ensure this kept my video in the best quality my phone could provide. This was my first proper experience using the ‘Boomerang’ video creator function. Because on my personal account I only share photos, boomerangs purely feature on my Instagram ‘story’ mode.

As boomerangs are quite short and concise, the video had to be taken multiple times to produce the desired outcome at just the right speed. Whilst capturing the image I positioned myself in various angles, to best show the door opening, as well as getting a step closer to the glass door to get more of a top/side view of it. I experimented with various filters available on the Instagram app after shooting the video. However I wasn’t entirely satisfied with the appearance of the set edit, as none of them enhanced the quality and colour. Therefore, I decided to keep it in original form, leaving it untouched.

2. How did you publish the video you recorded for upload to Instagram?

The publishing process was made quite simple and quick, as the ‘boomerang’ was produced from the app and then immediately uploaded, as it features the program required to produce this type of content. I decided to include a caption with hashtags, to increase my chances of gaining exposure and engagement from an audience, with a mutual interest in the photos I’m sharing. The hashtags included; #justdoorthings #poolgoals #doortraits all resonated with the theme of my page and allowed me to gain more views/ likes, therefore promoting a broader network of viewers also interested in doors. I was quite shocked at the fact that within only an hour of sharing the video it gained over 15 views despite having no followers prior to this. I was quite satisfied with the immediate reach already and just proves how vital and effective they really are. On the other hand, I also shared it to my Twitter account with the same hashtags to gain some awareness, however it did not do as well as the Instagram hashtags, due to Instagram being more of a visual platform as opposed to twitter where written posts are more popular.

3. How did you distribute the video you published on Instagram to other social media services? 

I distributed my content on my personal Twitter and Tumblr accounts. To begin the process of sharing my Instagram content to these platforms, Instagram required me to merge the platforms together by filling in my Twitter and Tumblr login details, such as my username and password through Instagram. Access also had to be permitted for Instagram to join these accounts. Once this was fulfilled, the process was as simple as pressing the three dots on the right side of my uploaded content, and turning on the ‘sharing’ tab for both Twitter and Tumblr and then finally pressing share. The post was then immediately uploaded to both platforms.