In week 1 of Zephyr we go straight into researching Pitch Decks. What they are?, their uses and even seeing an example of a docu series pitch deck in order to deconstruct and critique it for greater understanding. 

My understanding of a pitch deck is used by businesses to try to convince potential clients or investors to work with you. Pitch decks are a presentation or document that helps them learn about the business quickly. It involves explaining tone, target audience and setting, as well as its unique attributes. Its goal is a way of illustrating the creative vision of the proposed project and whether it is viable to be funded and published. 

Our goal this week was to deconstruct and critique the provided pitch deck. We did this by summarising the main points of the provided pitch deck and annotating the provided pitch deck with what the pitch deck was saying, how we could improve it and questions to ask for further deconstruction. Deconstructing the pitch deck allowed us to have a better understanding of what the client wants, their vision and goals, the target audience, core themes and messages, potential challenges we could run into, ways to improve the pitch deck, ways to bring in our ideas and more. 

This week we also learnt the usefulness of AI tools. How we could use them to our advantage but also how to use them properly to assist our learning instead of copying and pasting what we see. One thing that stuck out to me was Seth’s transparency of his use of AI tools, which made me feel welcome to use these tools and acknowledge their help. 

Finally, we got to understand the basics of the FX3 as a powerful video and photo camera. I’ve personally used the FX3 before in previous projects but the video shown in class helped me to understand the camera and its features more. The FX3 was also apart of our AV Kit which we also got to see including a tripod, LEDGO LED Kit, XLR connectors, microphone and lapel mics.