Hi there,
This week’s reading was the kind of reading that I didn’t expect to enjoy, but actually did. Don Norman’s style is engaging and provocative in the sense that he pushes you to give thought into what he’s relaying. Specifically, he describes the concept of ‘affordances’. According to Norman, Affordances are the capacities of an object to its users i.e. its functions. Norman argues that affordances need to be visible in order for user engagement. He, also, mentions the four types of constraints: logical, cultural, semantic, and physical. Overall, he aimed to raise recognition for the lack of attention paid by the maker to the user. Something that we all experience, but never really think about. However, I am thinking about this vital concept now, and as a potential content creator/designer, I will base my creation upon this important foundation! To further imprint this idea, Elaine made us discuss the design of her bottle..that very much looks like a jar. I,personally, started referring to it as a ‘jottle’. The analysis of her jottle managed to successfully get the notion of affordances across. Can’t wait for next week’s class!
Cheers