Speeding to finish Project Brief 4 has been difficult in more ways than one. My group has had to over come a lot of struggles in order to get our essays into the state they are in today. During this rush, I have been deprived of many things; Sleep, exercise, and down time. These areas are some of the most important factors which allow us to function as human beings (not zombies) and it has come to my attention that after all of my projects are finalised, I will be sleeping for 3 days straight.

However this lack of sleep allowed me to reflect on the last time I was this sleep deprived. It was probably back in yr12, but not due to study, oh no, due to the fact that I stayed up until 2am almost every night watching youtube videos until my eyeballs were completely numb.

I attribute these dark times to not only the constancy and inescapable nature of media, but also the fact that it is instant.

Throughout the past decade, media has become more and more abrupt we are faced with it everyday. It is right in front of us, the tap of a finger, the turn of a head, we are submerged within it. The autoplay feature on youtube is a great example of this notion.

Imagine this; you have watched 4 videos about how Stanly Kubrick faked the apollo moon landing, and you’re thinking, oh, I guess I better head to bed now. The time is around 11pm, and you’re getting ready to turn off your device of choice when- a video begins loading, without your command, you look at the title “20 reasons why aliens exist” and think it sounds interesting, you watch it, and another, and another, in fact you keep indulging in these videos until it’s 3am and you’re wondering how you got onto a video about salmon farming.

It’s a crazy concept, though it does rake in the views. Audiences love being handed things, especially when they match what they’ve already been looking into.