Video Adaptation created by Alisha Bennett on March 21st 2025
For my video adaptation I did some heavy research across the Media History Digital Library in search of an image/ advertisement that I could replicate and create an idea for a one minute video. This was a challenging task as there are millions of different articles or images to choose from with many ideas flowing through my mind. However, when adapting an image to a video, its important for myself to recognise how I need to ensure this is an achievable adaptation, rather than a stressful one. When reading through pages of the Glamour of Hollywood (1939) of around 900+ I successfully found an advertisement for ‘Foot Rest Shoes’ on page 26. I decided to take inspiration from the image of the shoes laid out on the page to create a YouTube reel of outfits by shoes. The video production adaptation process allowed me to foster user-generated content, blending music and visuals to add to my work (Milton, Cobelo 2023). I was able to learn through my own engagement of reels on YouTube and TikTok to gain an understanding of what type of user generated content I enjoy that I would like to re-create. When it comes to adaptation in video form, whilst my adaptation is inspired by the advertisement for ‘Foot Rest Shoes’, I also adapt my work based on the content presented on these social media platforms. This process of video adaptation helped me learn about how endless adaptation really is. Its not just about re-creating the direct source word for word just in a different art form, its also about individual creativity, technology, and how time has evolved meaning and interpretations. There are endless ways I could have approached this video adaptation, and I find it interesting how social media platforms such as YouTube, allow for a place of 5 billion users to create content that has been minorly or majorly adapted over time (Milton, Cobelo 2023). In the future to improve on video adaptations and specifically the ways I can improve the sketch would be to provide a narrative within the adaptation rather than a simple ‘day in the life’ vlog style outfit video. I enjoy creating adaptations based on creative imagination and storytelling, whereas my sketch is almost like an advise column or aesthetic inspiration adapted from the shoe advertisement. The editing could also be more refined as there are mentions of the transitions being ‘too obvious’ and not entirely smooth. Nonetheless, I am happy with the outcome of my sketch and understand more on how to approach video adaptation more strategically in the future.
REFERENCES
Glamour of Hollywood, (1939). The Conde Nast Productions, Inc, Media History Digital Library, 26 https://mediahistoryproject.org/reader.php?id=glamourofhollywo00cond
MatthewVakaliuk73627, 2025, ‘Computer keyboard typing’ [Audio Recording] , Retrieved from https://pixabay.com/sound-effects/computer-keyboard-typing-290582/
Milton, J., & Cobelo, S. (2023). Translation, adaptation and digital media. Taylor & Francis Group. https://ebookcentral.proquest.com/lib/rmit/reader.action?docID=7252505&ppg=190
Oldedgar, 2022 ‘Pop!’, [Audio Recording], Retrieved from https://pixabay.com/sound-effects/pop-91931/
ShidenBeatsMusic, 2022, ‘Sound Effect Twinkle/Sparkle’ [Audio Recording], Retrieved from https://pixabay.com/sound-effects/sound-effect-twinklesparkle-115095/
Snoozybeats, 2025 ‘Lofi Girl’ [Audio Recording], Retrieved from https://pixabay.com/music/beats-lofi-girl-309226/