Maccas, McDonalds and Mickey D’s | Initiative

Watching Morgan Spurlock’s 2014 Supersize Me really hit home just how ingrained McDonalds, and fast food in general, is in the American psyche.

The fact that students can tell you who the Hamburgler is and not the face of Jesus, possibly the most influential icon of all time, shows just how deep the advertising stream runs. Despite the knowledge of just how bad these foods are for us, the cancer-causing links and all, we’re still pushed to buy and consume the sugary, highly saturated food.

The distance between two McDonalds ‘restaurants’ is just 233 kilometres by car, and just walking down the street, opening your phone, even watching the news (think the new chicken Big Mac), advertising for this company is simply inescapable.

Image: 1960s Vintage McDonalds Advertisement

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