The modern designs of Kraft’s Mac & Cheese boxes are created by brand design firm, ‘Landor’
Mary Zalla, managing director of Landor’s Chicago and Cincinnati offices, says, “Macaroni & Cheese looks different from every other box on the shelf”
Simplistic design, includes the name of the product, a picture of the product itself, and the brand
The basic font and big letters makes the product name very obvious
The contrast between blue and white and red is outstanding
The building is made up of 17000 semi-translucent glass cells, which are good for indoor atmosphere, and energy efficiency, due to the fact that they are capable of collecting solar energy
Inspiration for the discs came from the beer business that once ran on the CUB Brewery site
The building incorporates strategies for water, waste and recycling management
