Venue Liaison – Charlotte Sinnamon

As the Managing Director of DIFF, my main task throughout this process was venue acquisition for our three-day event. Once our venue(s) were secured, to avoid doubling up on information and to keep communication streamlined between our team and the venue managers, I continued to act as the liaison between us. Any questions DIFF-lomats had regarding venues came through me and vice versa.
As a team, we settled on two final locations. The Capitol at 113 Swanston Street, was to be our opening night venue. And RMIT’s the Kaleide Theatre would host us for the preceding two nights.

From the beginning, The Capitol were very easy to deal with. I introduced myself and spoke regularly with Darren Brown (Venue Manager) via email. Once I explained what we were hoping to achieve, he laid out all costs associated with hire, such as front of house staff, security, and a projectionist which I could then reiterate to our Finance Director (Jordan Chetcuti). Darren also provided me the 2023 Capitol Tech Specs which aided our Technical Director (Lachlan Campbell) in his pre-production planning, and informed DIFF’s Programming Team on the types of files they would need to not only order through the film distributors, but also collect from the Film Freeway short film submissions. Roughly halfway through our communications, Darren took annual leave and handed things over to Bec Bartlett. As Bec came onboard toward the business end of our event, she and I spoke almost daily. Coordinating elements such as holding slides for intermission, speeches, merchandise, and candy bar operations, delivery of film files and their testing, even items that were needed such as trestle table set ups and a lectern on stage in preparation for welcoming speeches. This was all information I would then take back to the team, for example, the design team who would then need to create holding slides based on the specs given to us.

Initially, The Kaleide proved a tricky venue to acquire. I made various inquiries, filling in the online venue information form on RMIT’s own website, speaking with the tech desk in the media precinct, until eventually I had to hunt down the venue managers own email and phone number and start continuously emailing and leaving voicemails. Finally, success! I had a response, but again, this proved to be a back-and-forward venture. Hiring the Kaleide required an RMIT staff member to make the request, we then had to hire security separately which again, needed to be organised via a member of staff. So much of my time here, was spent liaising between Venue Manager Marc Morel, and Studio Leader, Cerise Howard. Once these details were sorted though, organising a tour of the space for myself and a various other key team members was easily manageable. Once we had made those connections and followed those processes, emailing between myself and Marc in preparation for the event was a breeze. We acquired event information sheets, and similarly to the communications between myself and The Capitol, we went on to organising the finer details of our event needs at The Kaleide.

Please see samples of email threads below;

Program Booklet

The program booklet was something that we had to start thinking about early into the semester but wasn’t finalised until the week before the festival. Cerise encouraged us to look through other film festival booklets to generate ideas as to what ours would and wouldn’t include, as other more established festivals had pages that were not pertinent to ours, such as dedicated pages to multiple venues and the times showing. The program wasn’t finalised until the last couple of weeks so it was difficult to piece it together as there were many moving parts, and lots of liaising with different departments such as the program team, the production team etc.

As the graphic design team were already busy designing the logo and creating social media pages, the copywriting group (consisting of myself and Amy) took it upon ourselves to do it. Using Canva, we found a template with big, blocky colours similar to DIFF’s colour palette of yellow, pink and orange. We loved the look of it, being very modern, fun and eye-catching, so we tweaked it to fit our vision of our program, including our logo, the dates of the festival, our slogan and our socials. We included the various sponsors that we had to acknowledge their contribution to our festival, as well as a table of contents. We had a short production team welcome, which we hoped would bring a personal touch to whoever read it, and let them know that we were real people behind this who were super passionate about the project.

Our synopsis for our feature films took whole pages, whereas we had so many short films, we had to put two to a page. The layout was clean, and we tried to put as many data points as possible (such as the director, location, languages, classification etc.) Lastly, as there were various ticketing prices for each day, we found it easier to put up a QR code to our Eventbrite page, so people could easily scan and see the prices. Printing and distributing was also very last minute, as we didn’t have much manpower to help us print and disperse them on campus. However, I’m still very proud of the final product, and I think it’s a great physical memento of what our festival was. 

DIFF Booklet

Film programming: Organising shorts for the screening – Connie Zhao

As a member of the programming team, I was mainly responsible for the selection of the short films with my other two team members. Besides of that, I was also responsible for downloading and uploading all the short films to our google drive folder after the selection had been made, so that they could be shared with the people in charge of the screening venue. I’ve also organised the files into 3 different folders for 3 days of the event, with their file name renamed in the order of screening, making it easier for the staffs to access.

 

The download process did not went as smoothly as I thought it would, as some of the submitters did not submit their films in FilmFreeway’s default format (YouTube and Vimeo), so I could not request downloading the film directly from the submitter on FilmFreeway as I could with other films, and had to send them an additional email asking for the original file of their film. However, several of the submitters have not responded to the emails we sent from the beginning, which posed some challenges to my work. Luckily, our tutor managed to help me with this.

 

Although this contribution was not a big one, it was more mentally oppressive for me because at the time I was doing this there was only two days left before the opening night of our festival and the process of communicating on emails required extra times which was an unknown for me at the time, so I was very worried that something might go wrong, but fortunately the film ended up being screened without incident.

ASSIGNMENT #5 PT1 – Contribution to the Studio Website

I use Twitter to better spread the word about the festival and give more people the opportunity to learn about and attend our festival through the platform. I operate by closely following what my followers post on the Instagram platform, but I find that the number of people viewing festival-related content on Twitter is relatively low. This may be due to the fact that Instagram currently has a much larger number of users, compared to Twitter, which is a much more popular social platform. Regardless, though, I firmly believe that Twitter has also helped us attract a small percentage of users to our festival. Every user who follows and retweets our tweets is a valuable supporter of our event, and they help us expand our reach by sharing our message in their own social circles. Although the number of viewers on Twitter is small, our goal is always to get more people involved in the excitement of the festival. We will continue to actively promote and advertise on Twitter to bring more attention and interest to our festival, and we believe that more and more users will learn about and participate in our event through Twitter in the future.

Film programming: short film information collation and review — Kristina Gao

As a member of the Programming team, one of my responsibilities was to stay updated with the latest submissions on FilmFreeway prior to the submission deadline. I also had the task of compiling all the relevant information about each short film into a standardized form known as the ‘Submission’ form. This form was crucial for evaluating and selecting the films that would be included in the program.

 

And then my primary task entailed reviewing the 44 submitted short films and carefully selecting the 10 most competitive and suitable ones for screening in our festival. However, due to the extensive selection criteria and the high volume of short films to be reviewed, this task was undeniably challenging. To ensure fairness and objectivity in the evaluation process, each short film was assigned to at least two reviewers. The films were assessed based on various criteria, including editing, cinematography, direction, and plot. To facilitate the review and selection process, the “submission” form proved to be immensely valuable for both me and my team. The form provided a standardized structure to compile all the necessary information about each short film, making it easier to compare and evaluate them. Additionally, a colour coding system was employed, with green indicating the films that were selected and red indicating those that were not. Overall, the “submission” form, along with the collaborative review process involving multiple reviewers, helped us effectively assess the short films and make informed decisions regarding their suitability for our festival.

 

TIANQIAO CAI Assignment #5 PT1 Contribution to the Studio Website(TIKTOK)

What I did in my debut at the festival was manage the social media platform. SU and I run TIKTOK, and we have some video content planned. We shot and edited all the videos ourselves. We have updated more than 30 original videos in total, from the preparation stage of the festival, to the interview of the members, to the warm-up of the festival, to the trailer and some live videos of the festival. We got over 300 likes and 21 followers. We got about 10,000 views in total.

ASSIGNMENT #5 PT1(Content creator for Small Red Book)

Link

Contents Creator for Little Red-book (Jacklyn)

My contribution was to create the content for the Small Red Book. I put a great deal of effort into making sure that content was of the highest quality and would give viewers all the necessary information they would need to attend our Debut International Film Festival. One of my key contributions was the creation of engaging videos that provided viewers. For instance, the venues for our Debut International Film Festival, remind filmmakers to submit their films for consideration to our Debut Film Festival and more engaging videos and posts to encourage and invite audiences to attend our DIFF.

Here are some of the videos I made:

Link for the engaging video :RPReplay_Final1685708103 2

Siqi Wang Assignment #5 PT1 Contribution to the Studio Website(Facebook)

All I did on debut Film Festival is manage the social media platform. In order to make the content and picture the same, I used to use the same picture as Instagram.(Here I want to thank all the picture did from my classmate!)

As a social media platform member(Facebook), I did daily post on it.  At the beginning, it did not reflect on many people, and just get single digit fans, i was a little bit confused, then I asked Cerise, and Cerise suggested me do some promote, and then I spent like 40 dollar during the whole time I used Facebook, and one post began attract some people and get more than 50 likes, and I am really happy.

And I asked my friend to follow our Facebook account ,therefore I almost got double digit fans.

Contribution to the studio website – social media (little red book)- Yuyao zhou

My contribution to our Debut International Film Festival is posting content on a Chinese social media platform, Little Red Book.

I mainly reply, posting on the red book. the initial videos provide a countdown to key events. These videos give viewers an overview of the events. and provide a timeline for when they will occur. they help viewers keep track of upcoming events, giving them an opportunity to plan and prepare for them in advance.

Furthermore, I also help to replay the direct message and answer the questions to viewers. it is my responsibility to provide answers to any questions that may arise, as well as introduce our event to the public. I take this role seriously and am committed to delivering accurate and timely information to all interested audiences. I am looking forward to that audience and viewers engaging with our festival.