The first task for the graphic design team was to create a logo. We brainstormed some ideas and decided we wanted to incorporate a sun, as a symbol for the ‘Dawn’ of the directors career, as well as incorporate film reels in order to show that this is a film related event. We all created our own designs to present to the class, and in the end mine and Jacklyn’s were the most liked.

The class liked my sun design on the left, and the colours on the right, so i combined the two to create our final DIFF logo:

From then on we all based our graphic design on the logo and began posting on socials, making posters and adding to the website. My main role began as the Instagram manager and designer however, i ended up becoming one of the main graphic designers for things outside of social media as well. The following images are from the DIFF Instagram account:

When creating posts for the instagram i always referred back to the logo and our key visuals in order to create a cohesive and recognisable look for the festival. I wanted the feed to be eye-catching and easy to navigate, so that new audiences could quickly find out who we were and what we were about. While still working on the instagram, i began helping our classmates who needed graphic design work done such as the sponsorship packages, the banners for websites/ other social accounts, the certificates for award winners, etc.

I also created the designs to be displayed on the venue screens along with posters to be put up around the venues or surrounding streets. I made sure that these designs matched the design of the booklet so that everything looked cohesive on the days of the events. It was great to see these up at the opening night and i was very proud with how they turned out.

Overall i had a blast doing the graphic design work for DIFF, i didn’t have much experience with it but i dove right into it and learned so much. The entire course was a great opportunity and i feel as though i got so much valuable and real world experience from it.