My duty at DIFF was to edit and produce teasers, trailers, Tiktok content and be in charge of posting on our Tiktok page (@debutfilmfestival) . I used premiere pro to edit the videos and find sounds from trending music on Tiktok. The videos were used on our website, at the foyer of The Capitol Theater and social media pages like Instagram and Tiktok.  I focused on promoting our film festival online to gain more attraction, generate buzz and build anticipation to engage with our target audience. Some teasers and trailers that were used were used to help announce the feature films we were showing, the film festival’s showing schedule, the short films and announcements for the film festival’s important dates like opening of film submissions, tickets going on sale, promoting merch and location reveal. I created the teasers and trailers from as long as a 5 minute video to as short at 30 second videos. I had also created some quick short videos to follow trending sounds and memes on Tiktok, also creating unique captions and using hashtags to attract more viewers.  I also followed content creators on Tiktok that follow our demographic, for example, influencers in Melbourne and film lovers/creators. 

Tiktok Page Link: https://www.tiktok.com/@debutfilmfestival