My main role for the debut international film festival is the art director, and I was in charing of the merchandise for the festival. my first plan for the merchandise was mugs, keychains and stickers, but according to the surveys, we did on Instagram and considering the practicality.
For example, people can customize any mugs they want through online shops, at the same time when we were in the early stage of planning the film festival we didn’t have an accurate count of ticket sales, so it was hard for us to guarantee we can sale these mugs to the public, same as the key rings. as a result we decide to remove these two options from our list.

Our final list of merchandise includes stickers, postcards, bookmarks and stickers

For the postcards, we picked some of the well known scenes from our feature movies as our design. one of The challenges of making postcards is hard to select a good scene that people would like to buy as a postcard, scenes may look good just by themselves, but the visual effects on the postcards are not as good as I expected. the other issue is that It’s a matter of image quality and size. the quality of the movies that were made back in 20 years ago is not as good as it used to be. The portrait will likely become blurred after being placed in the same proportion as the size of a postcard. There is also an image that is from the hunger’ was effect by it because The original film had a larger width so I had to cut it into shorter sizes, but the good thing is the result was good, the postcards are looking fine.

We used Adobe Illustrator as our tool to make the stickers. similar to the postcards, We selected well known scenes from five of the feature film that we going to play in our film festival. we used Illustrator to transfer it into line drawings. At the same time, we also arranged two different sizes so that the public can have more options. We chose “Everyone remembers their first time” as our slogan on the stickers, which also connects to our mission, and the idea of the debut, The feedback that I received at the film festival is that many people like this sticker very much.

I also use Illustrator for bookmarks. I selected 4 screenshots that can be used as bookmarks from each short film that has been selected by our program team and sorted them into different groups according to the movie category. Because I wanted to reference the film elements in our logo, I made the bookmark into a film style in which the representation of our logo is actually movie films and added the abbreviation of our film festival to advertise our film festival.