For us in Real-World Media, craft:
- reflects you / is expressive of the self
- is visually appealing
- is hand made
- has purpose
- is human
- creates order from chaos
- is about passing on a legacy
- is culture and history
- is passion
- is desire
- is intentional
- is anti-capitalist
- needs patience
- is “form-giving”
- is material
- is physical
- is reflection
- is thoughtful
- is compartmentalised
- is private
- is rebellion
- is joy
- means dedication
- is about collaboration
- is individual / is about individuality
- is self-sufficient
- takes time / is temporal
- is customisable
- is labour
- is involved / requires involvement
- is creative
- is cooking
- is authored / is about authorship
- is about control
- is evidence
- materialises character
- is discipline