Vertical Cinema Installation – Campbell Lord

From the outset of this project, I knew I wanted to experiment with vertical video in one capacity or another. It has and continues to fascinate me to this day. To adapt it to the course’s objectives of play in the physical world/space, I decided to look towards the museum & exhibition space and how I could adapt vertical cinema to be incorporated into these spaces. From this train of thought, my final project was born. A dark space that makes use of the physical space to house multiple screens telling slightly different stories all of which do still tell the same overarching narrative, which in my case was the BLM movement. My final project looks to create a cinema-style feeling for the audience by allowing the audience in the physical space to move around the room and understand their own story being immersed in the many different visuals being displayed on multiple screens. Floor to ceiling screens also makes great use of the 9:16 aspect ratio to bring the action on screen to a lifelike scale, helping to assist with immersion and realism.

Watch my film here:

https://vimeo.com/715480806

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