CREATED BY GEORGIA DOWNEY Social media influencers have taken instagram by storm, endorsing products and businesses to create a more personable approach to marketing. But how authentic are these influencers seen by the consumers they[…]
Author: rmitmediastudent
How does one get popular online?
CREATED BY AIDAN TORNO In my efforts of trying to find how one gets popular online, I decided to conduct an experiment where I try and gain as much Karma (internet points on reddit)[…]
Surviving Covid-19 Isolation – A guide on: Positive Mental Strategies
CREATED BY TRISTAN SANTORO ‘Surviving Covid-19 isolation’ is a social strategy deployed on Instagram to target those aged 18-24 during the isolation period of the global pandemic currently being felt across the world. In[…]
Growing a Business on Instagram
CREATED BY MADELINE KOSASIH I wanted to find out how businesses use social media, particularly Instagram, to attract consumers and maintain their consumer-brand relationship? And for that, I made an online thrift shop on Instagram.[…]
Creating a Satirical News Show
CREATED BY PANAYIOTIS (PETER) KYPRIANOU ‘Peter’s News Show’ is a satirical news show that aims to answer the question: Can I make a ‘news’ show that is more in line with how we receive news[…]
Launching a Mental Health Campaign Through Instagram
CREATED BY ISABELLA SUSNICA Make the Stop is an Instagram campaign that exists to encourage people to stop for a moment to use their time online to receive and reciprocate an act of kindness. Check[…]
Raising Nutritional Awareness Through YouTube
CREATED BY LE MINH NGOC CU (NAOMI) The question I wanted to answer through this assignment is ‘How can I use YouTube to raise nutritional awareness and engage with the audience?’. After posting food-related videos[…]
A Peek into the Inner Workings of TikTok
CREATED BY MARIE STELLA TikTok is a social media platform that is relatively new to the digital scene and yet has rapidly taken it by storm. Word on the street is that this app will[…]
Understanding Marketing through Instagram
CREATED BY EMILY CONLIN How do businesses market on social media platforms such as Instagram? This was the question I aimed to answer through my experiment with Instagram analytics and creating my own successful thrift[…]
Visual Visionary | Marketing Photography on Instagram
CREATED BY JONAH AHEARN Instagram is the ultimate tool for developing brand stories through imagery. This assignment was about developing a portfolio on Instagram for my real drone photography business as informed by market research[…]