For this weeks SUW reflection think about the branding presentation on Wednesday as a starting point and use the reflection resource from design to help you frame that reflection.
Other links:
Reflective writing design webpages
The framework to use a catalyst and guide for your writing (from the Reflecting web page):
Identify
Identify an insight. This is a new understanding that emerged from the studio activities or your design process. It may be a practical, theoretical or critical understanding such as a new awareness of certain factors in the design process, a new method that improves your efficiency, a deeper understanding of a particular issue, a connection between a particular theory and practice, a model that supports your interrogation of a problem, or a framework for evaluating design outcomes.
Step 2: Describe Describe
Briefly describe the incident that led to this insight. What was the catalyst?
Step 3: Interpret Interpret
Interpret the insight. Explain the connection between this insight and the methods, principles and theory of the design field.
Step 4: Evaluate Evaluate
Evaluate the significance of this new understanding for you. This may relate to the further development of the project or future design projects, or to your design process or the way you think about design.
Step 5: Plan Plan
Plan how you might transfer this new understanding to future projects and/or practice. Speculate about how this new insight might change the way you approach a design task in the future.