How to brainstorm (IDEO) – http://www.designkit.org/methods/28
The Zwicky box works off sets of 3 parameters:
– audience; 8-14, 18-25, 25-60
– media; print, time-based, social
– action; join, use, promote
http://redteamjournal.com/2008/09/how-to-generate-alternatives-using-zwickys-morphological-box/