Questions to consider when researching the viral campaign for The Dark Knight (2008)…

• What is the ‘narrative’ of the campaign?
• What role does the audience play?
• How was the idea of the ‘remix’ and the ‘database’ employed here?
• Make a list of as many artefacts/objects/’bits’ of the campaign as you can.
• What role does each ‘bit’ play in the overall narrative?
• How do you think the team went about planning this? Think logistics.
• How does this campaign fit into the narrative of the film?