It’s easier to reach millions of people than ever, and great stories are doing just that.

While a post on Buzzfeed or The New York Times is far likelier to get 5 million hits, a post on your personal blog can still accomplish that. It could hit the front page of Reddit or get shared tens of thousands of times on Facebook or get syndicated by a big publication.

Storytellers today have the best tools, the best distribution channels, and the largest audience in history.

[read the full piece from Medium here]