In this week’s lecture, we are taught to be able to analyse a variation of text. Texts are everywhere in our life, magazines; photographs; films and newspaper are all different types of text. Learn to analyse them will be very helpful in for the next three years of our media journey. In the first part of the class, I found is hard to understand how to use the semiotic tradition for analysis. Denotation is what you see literally; most obviously in the text and connotation is another layer of meaning of the text, its something that associated or connected to the text. Connotation could be influence by the viewer (audience)’s social construct.

I understood this by the example given during the lecture: colour red. It could be described as one of the primary colours, or depends on the viewer’s social construct or personal background, it may mean passion; anger; emergency; lucky etc.

To have a recall back to the lecture, it is pretty interesting to think about the fact that people always connect their interpretation to the text with things we experienced; our thoughts and feelings from our everyday life.