Ice bucket challenge is a activity of raising fund for ALS. It different from other charity activities. It ask people to dumping a bucket of ice water over a person’s head and record the process to update to their social media. This activity had a large number of participants at that time, even some celebrities had joined in. Why is the bucket challenge so popular?

Firstly, the ice bucket challenge is a public welfare activity. Thus, people would like to join in this activity. The most important part is that this activity use the social media well. It ask people to upload their video and challenge another people or group after they finished the challenge. Thus, this activity is persistent and there will be more and more people know and join in. While a increasing number of participants, some celebrities joined in. Because of celebrity charm, the number of participants increase a lot. Thus, the ice bucket challenge gets so popular.

In conclusion, the success of the ice bucket challenge includes a comprehensive factor taking account of many factors, such as entertainment, challenging, widespread social attention and celebrity charm.