In this week’s lecture we talked about the definition of media and ways of approaching/analyzing/thinking media.
Some Notes:
Moving away from this model of media and communication
Sender Medium Message Receiver
mass communications tradition:
-assumes a fairly linear one directional flow
-behavioural or effects model (influence of psychology/ marketing)
-technology/institutions more important to study than reception and content of message
-content analysis was main extent of ‘textual’ interest Moving away from this model of media and communication
“The media are not so much ‘things’ as places which most of us inhabit, which weave in and out of our lives. Their constant messages and pleasures seem to flow around and through us, and they immerse most of our waking lives” – BRANSTON AND STAFFORD 2010, THE MEDIA STUDENT’S BOOK, 5TH ED, NY: ROUTLEDGE
Then we had an hour for the ‘NOTICING MEDIA’ exercise.
I linked my Flickr account up there. If you click on it, it should lead to an album called ‘Noticing Media’ which contains all the videos and photographs I took.
From trams to flags, from big shopping malls to allies full of graffiti. My group and I have literally been to all the places in the central city.
At first we struggled about what exactly we were looking for but then we realized media is literally right in front of our eyes. So we started to shoot and take photos at everything. The screening on the street for fashion ads, the screen up there for property ads, the lines of flags for theater ads, the graffitis, the posters for marches and rallies, the street artist who pretended to be a brass sculpture, the woman who sold homemade jewelries, etc. All of them are trying to communicate with an audience. And that’s what media is for, communication.