After reading the article, I have a very deep feeling, a comprehensive analysis of commercial advertising, which can draw the following conclusions:

Benefits

• The message of comprehensive information asymmetry is an important factor in making decision-making mistakes. Consumers make sufficient decisions to minimize the impact of information asymmetry when making a purchase decision.

(2) The entertainment of advertising In the fast-paced modern life, the emergence of advertising is also a regulator of people’s lives. Today’s advertising design also tends to both artistic and entertaining, making advertising more ornamental.

Malpractice

Although advertising for consumers bring a lot of useful information, but at the same time, too much information to the consumer has brought many drawbacks. These shortcomings can be mainly from the information authenticity and information density in two aspects.

(1) Information authenticity the overwhelming advertising is a way for many manufacturers to choose products to promote their products. As a result, consumers are exposed to print media (newspapers, magazines, etc.), electronic media (television, radio, etc.) and emerging interactive media ( Network) can access to massive advertising information. However, the authenticity of advertising consumers are difficult to judge.

(2) information-intensive bombing of advertising information so that consumers in the choice of more cost. On the one hand is the time cost, consumers need to find a lot of information from their own useful information; the other hand, the need for money costs, may be due to the wrong choice and pay more opportunity costs, because too much information can not choose the right Of the goods and a waste of money to buy the wrong goods, naturally paid more costs.