Tag: Audiences

Week 9 Lectorial – Audiences

During the period from 1976-1985, there was a sharp drop in the number of people who would like to go to the cinema. However, TV-watchers are rapidly on the rise. Many factors have led to the sharp contrast between film-goers and TV-watchers. First of all, with the development of the economy, people have more money. Most families can afford at least one TV set at home, so people have more chance to watch TV. On the other hand, it is becoming more and more expensive for people to go to the cinema. Therefore, many people choose to stay at home instead of going to see a movie. But there are still some people who prefer to go to the cinema to see films, for they think they can enjoy better visual effects in the cinema and what’s more, they can share the happy moment with their loved ones.

Nowadays, SMS interaction has become a major part of various programs. Recently, there has been a fierce argument over the issue among the netizens. Opinions are divided as follows.
The defenders consider it a good way for us to take part in the program, while the critics hold the opinion that it is just another way for the TV stations to make more money. As for me, frankly speaking, I stick to the former.
In the first place, seldom does everyone have the opportunity to watch the live show. Therefore, via sending short messages, people can really take an active part in the program rather than just passively watch it, which allows them to support their favorite performers as well as comment on them. Additionally, being cheap, sending short messages is affordable to the average person. What’s more, the rules of many live competitions have been changed due to the participation of the audience by sending messages. For instance, the final result of some programs are no longer only determined by the judges but also by the audience..
In conclusion, SMS interaction has largely changed the way people enjoy TV programs. However, it is indisputable that there do exist some drawbacks that need further improvement. Anyway, whichever way it chooses, it should serve the fundamental purpose of the programs—to reach a large audience and entertain us.