Category: Week 10
PB4：What A Photobook Is And How My PB4 Engaged With This
“A photobook is a book in which photographs make a significant contribution to the overall content.”
“The photobook, therefore, is a text in which the principal carrier of meaning is the photographic sequence contained between its covers.”
I think photobook is presenting the story or ideas of a photographer. This is a book and let readers understand the meaning of the book by photos without words. Like a normal book, the author is the photographer. They are expressing their thought through the book. Also, the reader can understand the photobook in their way. “There are a thousand Hamlets in a thousand people’s eyes.” This is the charming of photography.
I like the photobook because I think it is very glad for the photographer to show the audience their photos in a book type. It is clearly to show the ideas or stories. It’s more serious than post online. And it is also more meaningful to collect. As a photographer, I still like to see photographs on printing paper.
For my PB4 work, I do not know if I have time to print the photobook out. However, I feel very interesting on designing the photobook by myself. We need to think what photos on the cover, what type of words should show on the cover. How can we arrange the photos on the photobook. There are a lot of detail we should to thought on the photobook.
For my work, the theme is LIFE AS FLOWERS. I’m doing the life circle of the flowers. And I will do the flowers in the different situation. So I will put the same style of flowers together as a serious. For example, I will put the flowers on cardboard together and the flowers in natural environment together. And put them in order in their own serious, from the starting to bloom to the blooming flowers and to the fading of the flowers. I think this will help reader easy and clearly to understand the theme which I want to present. Also, the cover I will use the bright color of blooming flower to show the start of the life. And the back I will leave it all black to show the death. And these kind of ideas are very close to my whole theme. I want my PB4 photobook is a book which let the reader understand the ideas of me easily but still have some space to imagine.
PB4：Reflection On Photobook Presentation And Panel’s Response
My PB4 Idea （Photobook Presentation）And Reflection：
The photobook will still focus on flowers. Base on the PB2, I will do the work more creative. I will take photos of the flowers in the different situation:
1. Flowers in ice
I will the put the flowers into the water and freeze them.
2.Burning Flowers
I will spray some oil on the flowers and burn the flowers to shoot.
3. Flowers on cardboard
This picture is my work. This one is quite easy so I did them first. And I will use the different color of cardboards to present.
4. Flowers in natural
This is one is also my work. I will go to the garden again to shoot more flowers.
Panel’s Response：
The panel thought I can do all these types of flowers but need to focus on the details of the flowers. They told me flowers’ are hard to take photos. They suggest me think more about how to present the theme through flowers.
“Let life be beautiful like summer flowers and death like autumn leaves.”
——— Rabindranath Tagore
The theme of my photobook is Life As Flowers. From this work, I want to present the different stages of flowers which are also present the life circles of the human beings.
The work I did is taking the photos of the different type of flowers which in different stages and in a different situation to present the theme. I use the background boards and the lights to present my theme through different color tones.
The first stage, some flowers are beginning to bloom, it means the new life arrive. At the second stage, some flowers are blossoming, it means the golden age of people’s life. At last stage, some flowers fade, it means the death. Also, i want to use the burning flowers and iced flowers to show the last stage of flowers also. Burning flowers mean the lost. And the iced flowers mean permanent.
Also, the work I want to do is using different color tones and different lights to present my theme. I want to people feel the emotion through my photography, for example, people can feel warm while looking the photos of flower buds and feel the happiness of the new life arrive. And that’s the theme I want to present, I hope people can feel what I want to present.
Week 10 Initiative Post – Broadcasting
Broadcasting the development of technology, new media emerging, broadcast media is facing more and more challenges and impact, but still has its advantages broadcast only fully understand these characteristics, in order to avoid weaknesses, further digging the potential of this media . The main features of radio advertising are:
1, real-time instant mode of transmission refers radio advertising spread fastest. Broadcast advertising content in the message can reach the range, quickly spread to the ears of the target consumer. Wherever they are, as long as turn on the radio, advertising object can be received immediately. If a temporary adjustment advertising strategy, tactics and need emergency release certain advertising messages, such as publishing trade fairs, ordering, discount sales, etc. timeliness requirements are relatively strong Postings, radio ads broadcast on the task can be completed in a few hours Sometimes it can also do it live. This instant advantage of radio advertising in other media can not be replaced.
2,Due to the spread of the broad range of broadcast advertising is the use of radio waves to send advertising messages, radio unlimited space, and launch technology is relatively simpler than broadcast television, broadcast special coverage so extensive, it can reach every corner of the world. Broad coverage of the broadcast so that people both in urban and rural areas, on land or in the air, you can listen to get. Broadcast from the weather, traffic, limiting the natural disasters, especially for some of the natural conditions are relatively complex area.
3, listen to the radio to listen to the arbitrary manner most convenient, free, free. It is not because of the restrictions of time, place, and whether it is day or night, no matter where you are, no matter what you’re doing, just turn on the radio, you can listen to the radio to receive content. Advances in technology make radio more to small, lightweight development, some the size of a matchbox. Especially the “Walkman” This is favored by young people appears listening tools, to some extent can be said for the audience of the broadcast media can carry.
4, the audience level of cultural diversity in the print media on the audience level, highly educated requirements. Therefore, the low educational level and the broadcast can not even illiterate people can hear the value of advertising content, so the audience is even more evident level of diversity in the broadcast media. Especially in our country, culture and education is not very developed, there are still many illiterate and semi-literate, and this part of the people and any advertiser can ignore consumer groups. To play against them and convince function to inform advertising, radio advertising is very appropriate media.
5, the production costs and the low cost within broadcast unit of broadcast advertising time information capacity, low charges, is one of the most affordable advertising media. At the same time, radio advertising production process is relatively simple, the production cost is not high.
6, broadcast flexibility because various media broadcast advertising is the shortest production cycle, so advertising is mainly based on competitor’s move to adjust their tactical operations, respond quickly. Radio advertising is the most convenient and most handy tool. The newspapers and television advertising in addition to making more complex than, Kanbo periods and layout are generally relatively tight, need to book in advance. The radio advertising is relatively easy to arrange in the broadcast and adjustment period, more flexible.
7, inflammatory broadcasts by sound excited emotion spread, resorting to human hearing, the charm can give unlimited imagination audience, which is broadcast. Characteristics of radio advertising is through stimulation of the human auditory senses, helping the listener the association, since sound broadcasting is real, concrete, and are particularly vulnerable to titillate people’s hearts, to incite people’s emotions, and advertising often in such cases unconsciously, the completion of which convey and convince functions. However, radio advertising is also fleeting, such as lack of communication single place.
Christopher Day – New Reading Order
When I visited the Centre for Contemporary Photography , Christopher’s photos catch my eyes. The alternative processing techniques he used in exhibition is collage. The whole photos are black and white tone.These six pictures present are my favorite. At the first , i can’t really understand about these photos, then i read the article on the wall. It said there is no exactly meaning of these photos, but need the viewer have their own reading of these photos. Christopher may have a lot of reading through these collage in his mind. All of these college photos are from his own photos. The artist focus on the link between everything. He said that he start adding information to introduce an artificial language, like a documentary would, blurring fiction and reality. And he also know to deep the things which have history. He also said his collage could be from a personal experience, a comment, a part of a movie – or practically anything. Viewers may not get the reference, but hopefully they will have a own idea about his photos.
As i do the collage photos before, i like combine different materials in a idea too. So the way of i doing collage is very similar to Christopher. And in his way, I can learn more about where can i find these ideas and how can i have ideas, it is really important to link everything together. And i think the collage which take materials from myself is really interesting. It need you to have a carefully look of the things around you or find out some, and combine them together. It is a real challenge for artists to do these things, but it increase the collage’s interests. I real wanna have a try in future, combining things or ideas together and using own photos to create a collage photo. It will let photos more meaningful.
Week 10 – Workshop
This week’s workshop is talking about our audio essay :
| OBJECTIVE |
| Build up camaraderie |
| Consolidated Sources |
| Prepared Script for Audio Essay |
| Edited Script |
We stucture our audio essay be a form of radio style. And we started to write the conversation. We will exploring the modern camera as an effective communication tool in today’s participatory culture.
Audio Essay will based on “How The Phone Camera Affects Our Memory”
Week 10 Reading – TV social
Nowadays more and more people like to watch TV.So TV plays a very important part in our life.But watching TV has both advantages and disadvantages.Generally,the advantages can be listed as follows.
Firstly,you can expand your knowledge by watching TV.As we all know,learning things by TV is much faster than by listening to the radio or just by reading books.For it has colorful pictures as well as wonderful music.
Secondly,you may know anybody you want to know such as famous singers,super stars,scientists and so on.
What’s more,you can go everywhere by traveling programs.Let’s suppose,if you like traveling very much,but you have to work on weekends or holidays,you must be very sad.And now open your TV and it’ll take you to anywhere.
Every coin has two sides.The disadvantages are also obvious.For example,watching too much TV can easily become short-sighted,especially for children and students.To make matters worse,some young students are keen on watching TV so that they give up their studies gradually.
Through above analysis,I think watching TV is a way of studying,it is good for us to watch TV.But when we watch TV,we should make a plan otherwise watching TV will destroy our life.