The High Popular of Sherlock Through Media

If you talk about the British drama, one of the dramas out of your mind must be “Sherlock”. I think Sherlock is a good example of the popular culture. It is also my favorite drama. With BBC drama Sherlock started from 2010, it attracts a lot of people around the world. The average viewing rate is around 30% in British. In my hometown China, all of three seasons Sherlock totally receive nearly hundred million click rates from video websites. The high number of the audience shows the Sherlock is really popular.

Mass media spread information quickly to the general public, and influence them. Mass media including newspapers, magazines, books and other machinery printing media and electronic media such as broadcasting, television, movies, network. The application of mass media, expand the mass culture of the public domain and the object and scope of the mass culture. To use modern mass media, made into batch production and transport a large number of information for the audience is an important characteristic of popular culture. When the Sherlock viewing rate is high, it will more often appear on mass media like newspapers, radios and Internet to talk about this drama. It will appear into people who do not even watch the drama. A lot of people do not see Sherlock, however, they may hear about this drama because it’s high popularity. And because it’s plot and storyline is good, and after one season finish, a lot of people will discuss what is going on in next season. The huge number of discussions from audience even affected to the editors. Sherlock’s high media exposure and huge heat rate is because it’s comes of a popular drama.