Surprisingly, the last assignment doesn’t give very specific constrains, such as the duration of clips or the production softwares, and the basic idea is to develop into a more abundant project with at least 4 online production characteristics based on our previous work. By reviewing the assignment 3, we find that ‘first impression of album cover’ is a quite narrow theme, so that our group want to think about the deeper meaning behind it. 

On Monday’s class, Jess, Jackson and I came up with some brainstormings, such as viewing things from an unusual perspective, or researching the development of album cover. But, considering our experience of last assignment and the feedback from the presentation, people liked the way how we recreated the covers in video form, which might differ from the meaning of the original art works, but expressed our true thoughts in an interesting way. And this brings out the questions – how do audiences interpret media products in this digital era, and what is the effect of interpretation to the original work? As we interpreted the album covers, we want to keep the circulation going, to see responses from our audiences, and involves the ‘user-generated’ feature in assignment 4. If audiences like to giving any form of responses after watching our Korsakow film, then we can create some media works by using their opinions to develop it into a new project. User-generated content is a way for creators to know how their product works, and also allows users to ‘edit’ the product by adding more new ideas.

On Thursday, we met Nat in the class and tried to solidify our idea, that how could we make audiences to respond to our first impression project. We were concerned that would audience be willing to actually write down their thoughts after watching. Then, Jess thought it might be better to create a ‘quiz’ at the end of our project, asking multiple-choice questions about our impression clips and original covers. 

The quiz is more funny and quick to examine the effectiveness of our interpretation, and viewers may be more motivated to do it. We planned to have a link at the end of the Korsakow film, then people who want to learn more could easily take the quiz. Also, it can be seen as a seperate part, that audiences can share the quiz with their friends to test his/her knowledge of album cover. It fits the viewing habits of online media: quick to do, short to engage audiences, and can be done on mobile phone. However, the disadvantages are that the result of the survey doesn’t really unfold the ‘interpretation’ of the audiences. We, as the designers of questions, are still leading them. We got stuck and started to brainstorm again. According to Nat’s idea, we could have two different ways: competitive and artistic. The competitive way refers to the quiz, and the artistic way refers to the typing comments, like their feelings of our project. 

We pitched these two ways to other groups, and most of them liked the quiz, which fitted our expectation. We still wanted to figure out the way that encourage audiences to describe their thoughts, but didn’t decide which method we would finally use, and planned to confirm that during the weekend and discuss with Hannah on Monday’s class.