Follow the preceding post, we had a more solid plan for the album cover quiz, but still wanted to hear some descriptive comments. Our short consultation with Hannah on Monday’s class suggested an advanced solution, that we could create a Facebook page with the link to our quiz and also post open-ended questions. To realise it specifically, we picked a new cover that hadn’t appeared in our Korsakow film, asking audiences’ first impressions in the quiz and post. This solution not only examines which form of media works better to attract audiences, but also involves two online media platforms that enrich the project. 

The completed assignment 4 will be consisted of the first impression Korsakow film, quiz, Facebook posts, and our responses of audiences’ comments. Then, we will build a new blog website on Wix (a cloud-based web development platform) to manage all the media work from different platforms. In the blog post titled Multi-platform Media: Has Digitisation Really Given Us More For Less?, Gillian Doyle pointed out that ‘efficient use of media resources is not simply about maximising volumes of output but rather it is about supplying output that really meets the needs and wants of audiences and user-groups’. For our project, we considered that Facebook is more suitable to people to casually comment their opinions and communicate with creators, while Korsakow is a more display and artistic platform. The use of multi-platforms allows different user groups to view our project through different media platforms, and interact with it in the way they prefer. For new audiences, such as students from other studios on the exhibition day, they can start from the wix blog page that shows every piece of our work. The page also shows its ‘non-linear’ characteristic, that audiences are able to view these seperate pieces in any order they want, because each of them has its completed meaning but is all related to the central theme – interpretation. These two features of online media production make people to view a media work from different perspective, that some of them may only be interested in a particular part, but others may like to know about the whole idea step by step. 

To further increase the sense of interactivity, we decided to respond to audiences by interpreting their comments of the new album cover. During the work-in-progress feedback with other groups, we asked the question that should we make a long narrative video covering all comments, or make short clips for each comment. The result was, every group preferred seperate videos for each comment. Some of viewers’ first impressions are more straightforward, but some are more creative and narrative, so it is a better choice to film each one and classify them in Korsakow. The feedback proves that people like to watch fragmented media online, that needs less time to focus.