Why Instagram?
Launched in 2010, in between the boom of smartphone, Instagram is a photo oriented mobile app that image is the centre of each post, with every image could be filters applied and modified before uploading. Because of these irreplaceable qualities, instead of plain text, people started to communicate by sharing photos along with a few lines and tags, in this world that smartphone (and apps) seem to become an indispensable part of our life. In recent year, to increase its own competitiveness, Instagram had released sets of new features, from support short video upload, multiple photos/videos in a post, to the Stories that each post would only last for 24 hours.
In terms of interactivity, Instagram had provided more kinds of interaction between users and users than other social network platforms, beside Like, Share and Tags (tags had been widely used), users of Instagram could share posts to their linked Facebook and Twitter account by a simply tap. Also, the Story Highlight could let them archive their special moments permanently in album form which placed obviously under their Bio, as well as the recently added Poll feature in Story, that had increased the real-time interactivity of Instagram among other platforms (the Story also supported inserting tags, hyperlink, real-time date & time/temperature/location).
Short teasers
Due to the project scale and the shorter attention span of human these days (8 seconds in average?), the video teaser in each of the 5 different parts is in the length of around 15 seconds, which have to be eye-catching as being the leading role of each component. Therefore, I had researched into certain short teasers that produced by professional, on their common characteristics and content presented.
Above are the teaser of a K-pop music video, a Netflix drama series and a Korean drama, all are seemingly the very first teaser released for that project, which their purpose is to introduce the main focus (character/artist) and settings of that media object, personalities of the protagonist and the location for instance, also, they are all made up of only a few shots in longer duration, which provided very vague details of that object, for the sake of leave them in suspense, in order to afford viewer’s expectations of watching the next trailer and the whole video/series. Furthermore, they are all ended with the title/logo of the project, due to their main objective, promoting the project. If the object being promoted doesn’t even exist (i.e. no title and logo), what should our concept video end with?