Blogging happens in the social media sphere. A blog is a term used to describe an online journal that is frequentl updated. the introduction of blogging platforms such as Blogger, Tumblr, WordPress and Medium, have enabled the average person to develop their own site and potentially communicate with a large audience, An audience of millions is possible for successful blogs. Besides, it is very important to note that blogs are a recent development. Up until 20 years ago the idea that an average person could reach a mass audience was unheard of. The mass media was firmly in the hands of a small number of powerful individuals.

 

Fashion blogging and advertising : what most followers of fashion blogs probably don’t realise is that the bloggers are often paid by fashion cosmetics brands to promote their products and most significantly, it is not always clear when a blogger is plugging a product because they actually like it of have received payment for doing so. Bloggers are encouraged to disclose when they have received payment in exchange for a recommendation, but it’s not a legal requirement.