I am looking for different kinds of media forms recently. Actually, it is everywhere. As we all know, magazine is one of the forms of media. I knew two main types of magazines: consumer and professional. For consumer magazines, they have general and special interest such as Time,Fitness. However, professional magazines includes industry workers, subscription such as RoyalAuto, Campaign. When I walked on streets last weekend, I saw few people sitting on the seats and reading magazines. Indeed, magazine becomes reader-friendly than before, I mean its paper quality, colour photos, design etc. Moreover, I was so curious that why two-third of magazines are bought by women, so I decided to buy one. After I read it, I realised that there is a wide range of women’s titles in the magazine. In fact, magazines have long reflected traditional women’s interests around  their personal world. For example, topics include: home, cooking, craft, health, fashion, beauty, especially celebrity. Western media has changed, it becomes like entertainment first, information second. Recent magazines become more diverse in their content in order to capture the attention of a wider and more readership. However, I think the readership has fallen, especially of older and traditional magazines due to the reason that we are reading less now and there are more competition from other digital media platforms like Tv, computers…To sum up, people are reading traditional magazines less than before, I am thinking about how magazines to be survival of the fittest in future. As a reader, I think magazines should have simplicity and higher quality. It should include good stories and entertainment. Also, maybe access to all content and across a wide range of devices and channels. Finally, it is very important for magazines to know their reader, aimed at a very specific audience, then reflect societal trends to them.