In last week lecture, we were allowed to walk along the streets in Melbourne city, looking for any forms of media. Our group walked along Swanston street. Actually, I found that the main form of media is used on that street is advertising. There is a wide range of different types of advertising boards for every single shop along Swanston street. Indeed, most of advertising boards are stuck on the walls to attract customers to get in their shops and buy products they are selling. Now, I realise that how important it is to put the advertising boards on a prominent position, make the advertising being creative and different from others.